June 3, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through www.smartKPIs.com, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

Advertising is a marketing instrument for communication, used to encourage and persuade the audience to adopt a desired behavior towards the organization and its products or services. Its main goal is to attract new customers and increase sales. KPIs focus on measuring the efficiency of advertising initiatives and campaigns and their impact on the public. (more…)