Organizations often face a familiar problem.

Strategy plans exist, yet results fall short.

The Executive Program in Strategy and Performance by The KPI Institute responds to this gap through a structured learning experience designed for professionals in leadership and advisory roles.

The holistic program leads to a Graduate Certificate in Strategy and Performance, which focuses on core areas such as planning, performance measurement, data analysis, and execution practices. It runs across two semesters over 12 months. Participants complete four mandatory courses and a final practitioner portfolio built on 20 assignments tied to real business scenarios.

The integrated curriculum reflects the practical demands of a strategy and performance management course. Participants work through business planning, KPI selection, performance system design, and agile execution practices. Each course combines live online sessions with individual assignments and guided exercises. The final portfolio requires direct application of concepts in a real organizational context.

The learning format allows flexibility. Professionals can choose course dates based on their schedule. Each session brings a mix of participants from different industries and regions, which supports discussion grounded in varied experience.

What participants gain from the program

This sought-after program combines structured learning with access to tools and research. Participants receive a mix of course materials, applied exercises, and supporting resources that extend beyond the classroom.

Key components include:

• Four certification courses delivered online
• Pre-course and post-course assignments for each module
• A final practitioner portfolio based on real case application
• Access to toolkits, templates, and documented practices
• A 12-month premium subscription to smartKPIs.com

Participants also receive four individual certifications, alongside the graduate certificate:

• Certified Strategy and Business Planning Professional
• Certified KPI Professional
• Certified Performance Management Professional
• Certified Agile Strategy Execution Professional

Facilitators bring both academic and consulting experience, with many involved in advisory work or executive roles. This background supports discussions grounded in real organizational challenges.

The program is designed for professionals who work closely with strategy and performance topics, including executives, consultants, business analysts, and managers of small and mid-sized organizations.

Program structure and next steps

The Graduate Certificate in Strategy and Performance includes:

• Duration of 12 months across two semesters
• Four mandatory courses
• A final practitioner portfolio with 20 assignments
• Evaluation based on coursework and portfolio completion

The Executive Program in Strategy and Performance also includes a postgraduate diploma track for those who want extended study and additional coursework. For a complete overview of the program, including courses and assessment, access the TKI-Graduate-Program-in-Strategy-and-Performance-Course-Brochure-2026.

For enrollment details, contact the ExEdu Advisory Team at exeduoffice@kpiinstitute.com

Upskilling is no longer a career advantage reserved for ambitious professionals.

It has become a baseline expectation across industries.

In strategy, performance management, analytics, and execution, the gap between knowledge and application is widening. Professionals who fail to continuously upgrade their capabilities risk becoming disconnected from the very systems they operate in.

At The KPI Institute, this shift is not just observed—it is actively addressed through structured, research-based learning pathways designed to support real-world application. 

And as part of its 22nd anniversary celebration, professionals can also access 22% off all online courses, pre-recorded programs, and ExEdu certifications, making this an ideal moment to re-evaluate skill readiness.

Below are 22 skills that are quietly defining who moves forward—and who falls behind.

1. Strategic Direction Design

It is the ability to define long-term organizational direction in a way that aligns ambition with measurable intent. It is increasingly critical in environments where clarity determines competitiveness.

In fact, The KPI Institute’s Certified Strategy and Business Planning Professional and Practitioner connects this concept to structured frameworks that help professionals translate vision into executable direction.

2. Corporate Identity Formulation

It is about shaping mission, values, and organizational purpose into a coherent strategic identity. It influences how decisions are made and how organizations position themselves in the market. This capability is reinforced in structured strategy planning programs that help professionals connect identity with execution reality.

3. Strategy Planning Architecture

Professionals should be able to build structured systems that transform strategic intent into actionable plans across business units. This skill ensures alignment between leadership thinking and operational delivery. The KPI Institute’s Certified Strategy and Business Planning Professional and Practitioner anchors this capability in practical planning methodologies used in real organizational contexts.

4. Competitive Strategy Selection

Can you evaluate internal strengths and external conditions to determine how an organization competes effectively? Competitive strategy selection directly shapes long-term positioning and resilience. This skill is essential in strategy formulation practices where decision quality determines market relevance.

5. Strategy Communication Design

Do you have the resources to ensure that strategic priorities are clearly understood across all levels of an organization? Having practical knowledge in strategy communication design reduces misalignment and improves execution consistency. In the Certified Strategy and Business Planning Professional and Practitioner course, the skill is integrated into structured communication planning approaches that support organizational alignment.

6. Agile Strategy Adaptation

It is the ability to adjust strategic initiatives in response to changing conditions without losing overall direction. It has become essential in volatile business environments. The KPI Institute connects this capability to agile methodologies designed for real-time strategic responsiveness.

7. Strategic Execution Alignment

This skill is about ensuring that teams, initiatives, and resources consistently support defined strategic priorities. It closes the gap between planning and delivery. This capability is central to modern execution frameworks where alignment determines performance outcomes.

8. KPI Design and Structuring

KPI design and structuring means defining meaningful indicators that accurately reflect performance and strategic priorities. It forms the backbone of performance measurement systems. The KPI Institute’s Certified KPI Professional and Practitioner course provides structured methodologies for designing KPIs that are relevant, measurable, and strategically aligned.

9. KPI Monitoring Systems

With a background and skill in KPI monitoring, you can establish processes that track performance continuously and highlight deviations from targets. This capability strengthens organizational accountability. It is crucial in data-driven environments where visibility drives decision-making.

10. KPI Interpretation for Decision-Making

KPI interpretation for decision-making is about transforming performance data into actionable insights that support strategic choices. It bridges measurement and action. To help professionals apply this, The KPI Institute’s Certified KPI Professional and Practitioner course embeds this skill in applied performance analysis frameworks used globally.

11. Performance Management System Design

Performance management system design refers to creating structured frameworks that connect organizational objectives with measurable outcomes across all levels. It ensures that performance is managed consistently rather than intuitively.

12. Organizational Performance Improvement

Professionals should be able to identify inefficiencies and implement structured interventions to enhance effectiveness. This capability strengthens execution capability across functions. The KPI Institute’s Certified Performance Management Professional course connects this to applied improvement frameworks used in real organizational environments.

13. Employee Performance Alignment

Employee performance alignment is about linking individual roles and outputs directly to organizational strategy. It improves clarity, accountability, and engagement. This skill is important in modern performance-driven organizations where alignment defines contribution quality.

14. Continuous Feedback Systems

Having a practical knowledge in continuous feedback systems can help one enable ongoing performance conversations between managers and employees rather than relying on annual reviews. It supports faster development cycles and more adaptive workforce performance.

15. Balanced Scorecard System Design

This is about translating strategy into a structured performance framework across financial and non-financial perspectives. In fact, The KPI Institute’s Certified Balanced Scorecard Management System Professional course aligns this methodology with practical implementation across organizational levels.

16. OKR Design and Structuring

OKR design and structuring: defining clear objectives and measurable key results that align teams toward shared priorities. It has become a widely adopted method for improving focus and execution clarity.

17. OKR Alignment and Review Cycles

OKR alignment and review cycles refer to continuously evaluating progress and ensuring objectives remain aligned across teams and functions. The KPI Institute’s Certified OKR Professional course embeds this into structured OKR governance and execution practices.

18. Data-Driven Decision Making

This is about using structured data insights to guide operational and strategic choices. It reduces reliance on intuition in complex environments. Professionals can learn the analytical foundation for evidence-based decision-making through The KPI Institute’s Certified Data Analysis course. 

19. Statistical Interpretation in Business

Do you understand patterns, relationships, and variability in data to support forecasting and evaluation? This capability strengthens analytical thinking in performance and strategy contexts.

20. Data Visualization Design

Data visualization design means transforming complex datasets into clear, interpretable visual formats that support decision-making. The KPI Institute’s Certified Data Visualization Professional course links this to structured visual communication practices used in business reporting.

21. Benchmarking Methodology Application

This is a skill relevant to comparing performance against external standards or competitors to identify improvement opportunities. It is widely used to understand performance gaps and drive continuous improvement.

22. Performance Benchmarking Translation

Performance benchmarking translation is about converting comparative insights into structured improvement actions that enhance organizational performance. The KPI Institute’s Certified Benchmarking Professional course connects this to applied benchmarking systems used in performance optimization.

Wait, there’s more!

The KPI Institute is celebrating 22 years of excellence with a special anniversary deal. You can enjoy 22% off all online courses, pre-recorded programs, and ExEdu certifications. Read further details here.

_____________________________________________________________________________________

The KPI Institute is a global leader in business performance research and solutions, specializing in practice domains including strategy, key performance indicators (KPIs), employee performance, customer service, and innovation management. For over 20 years, The KPI Institute has established international standards and best practices for KPIs across both private and public sectors.

What We Offer:

• Certifications & Training: Practical programs delivered worldwide—live online, offsite, and customized—spanning 6 continents and 7 offices in Australia, Southeast Asia, Europe, and the Middle East.
• Knowledge Platforms: Access to www.smartKPIs.com, the world’s largest documented database of KPIs, with over 21,600 examples published and 148,000+ members in our online communities.
• Publications: Over 460 publications, including books, research papers, and practical guides, providing insights to enhance organizational performance.
• Advisory & Implementation Support: Expert guidance to apply insights in practice for measurable impact.

Our Reach and Impact:

• 81,000+ companies registered on our platforms
• 2.5 million+ professionals reached through training and knowledge services
• 128 research client countries and 120 global partner organizations 

Website: www.kpiinstitute.org.

Email: office@kpiinstitute.org

LinkedIn: The KPI Institute

Choosing the right business strategy online course can be overwhelming, especially with so many programs claiming to deliver results.

At The KPI Institute, we’ve spent over 20 years working with professionals and organizations globally to refine frameworks, teaching methods, and practical tools that align with international standards in performance and strategy management.

Before investing your time and money, consider the following research-backed factors.

They highlight what actually contributes to meaningful learning outcomes and long-term professional value.

And they’re the kinds of experiences that our own Certified Strategy and Business Planning Professional program is built to provide.

1. Check whether you’ll be practicing, not just listening

Research consistently shows that active learning, including case studies, simulations, and applied exercises, leads to better understanding, retention, and real-world application than passive lecture formats. A meta-analysis in Frontiers in Education found that active learning significantly improves performance outcomes compared to traditional instruction.

To identify hands-on courses, review the syllabus for practical exercises, scenario work, templates, and collaborative projects.

The KPI Institute’s Certified Strategy and Business Planning Professional program integrates real-world strategic exercises, giving learners opportunities to apply concepts directly to challenges they face in their organizations.

2. Scrutinize the credibility of the provider

Reputation and institutional legitimacy matter because they signal quality, standards, and trustworthiness—attributes both learners and employers pay attention to when evaluating credentials. Research on micro‑credentials finds that employers use the source of a credential as part of their assessment of its value, showing that credentials issued by recognized institutions are more likely to be valued in hiring decisions.

Credibility ensures that the course content is rigorous, relevant, and aligned with international benchmarks.

The KPI Institute’s decades of experience with global organizations and practitioners ensures its programs reflect proven frameworks and professional standards.

3. Verify Continuing Professional Development (CPD) credits

CPD credits are more than a bonus—they provide structured, recognized learning that supports career growth.

Research in professional learning contexts shows that CPD-accredited programs enhance reflection, skill application, and professional performance.

The Certified Strategy and Business Planning Professional program is CPD-accredited, meaning participants gain both practical skills and recognized professional development credits—strengthening their professional portfolio and demonstrating commitment to ongoing skill growth.

4. Look for reported professional impact and skill development

Testimonials and peer feedback matter. When evaluating a program, focus on whether alumni describe how they applied frameworks, solved organizational challenges, or improved decision-making.

The Certified Strategy and Business Planning Professional program consistently receives feedback from professionals reporting improved strategic clarity, planning confidence, and actionable results in their organizations:

“The comprehensive curriculum coupled with engaging, real-world case studies provided by our knowledgeable instructor gave me a deeper understanding of strategic frameworks and their practical applications. I particularly appreciated the interactive sessions, which were not only informative but also stimulating. Collaborating with peers from various backgrounds enriched the experience, offering diverse insights into strategic challenges. This course has significantly enhanced my strategic thinking and planning abilities, making it an invaluable part of my professional development. Highly recommended for anyone looking to elevate their strategic management skills!”
— Ramy AbuElEla
Associate Director, KPMG

“The Strategy and Business Planning Professional course offered a comprehensive and practical approach to understanding the fundamentals of strategy and business planning. The content was well-structured, with a perfect balance between theoretical concepts and real-world applications. Each module built on the previous one, providing clear insights into strategy formulation, implementation, and performance evaluation. The case studies and interactive activities made the learning experience engaging and immediately applicable to professional settings. I now feel equipped with the tools and knowledge to develop effective business strategies with confidence.”
— Amal Alhamazany
Assistant Professor, University of Hail (Saudi Arabia)

“Attending the KPI Institute’s 3-day session in Kuala Lumpur was a transformative experience. The practical and actionable learning has already proven its value in my work as a business consultant. The course served as a strong validation of my professional expertise, and I now feel immensely confident in my ability to deliver results in this area moving forward.”
— Bimal Kandel
Managing Director, Froxjob

“As a Lead Budget Analyst, I often work with the numbers behind the strategy. This course provided the perfect framework to understand the ‘why’ behind those numbers. The deep dive into Deliberate Strategic Planning and the practical application of KPIs has given me a stronger toolkit to align our financial planning with the organization’s long-term objectives. Highly recommended for finance professionals looking to think more strategically.”
— Abdullah Adel A Alsuhaimi
Lead Budget Analyst, STC

“This training program exceeded my expectations in terms of the depth of information and the practical skills included in the training material. In addition, the trainer demonstrated exceptional competence and extensive experience in the field. I highly recommend my colleagues to join this course whenever the opportunity arises, as it opens up many avenues for both personal and professional development.”
— Yousif Al-Nas
HR Consultant & Professional Coach, Planning & Programming Supervisor (Retired from Saudi Aramco)

5. Make sure the course uses technologically advanced tools

Technology isn’t just the delivery channel. It’s part of how you learn.

Research on interactive and adaptive learning technologies shows that platforms that support personalization, problem solving, and real‑time interaction can improve engagement and performance compared with static, lecture‑style systems alone.

Evaluate whether the learning environment supports adaptive paths, practical simulations, performance tracking, and collaboration.

The Certified Strategy and Business Planning Professional program is delivered via Lerero, a science‑driven platform built on cognitive research that supports adaptive learning paths, performance insights, personalized interactions, and meaningful engagement—all elements research suggests can enhance learning outcomes.

Invest in learning that works today

The KPI Institute’s Certified Strategy and Business Planning Professional program brings these five factors to life.

Experience it firsthand—secure your slot here.

________________________________________________________________________________

The KPI Institute is a global leader in business performance research and solutions, specializing in practice domains including strategy, key performance indicators (KPIs), employee performance, customer service, and innovation management.

For over 20 years, The KPI Institute has established international standards and best practices for KPIs across both private and public sectors.

What We Offer:

• Certifications & Training: Practical programs delivered worldwide—live online, offsite, and customized—spanning 6 continents and 7 offices in Australia, Southeast Asia, Europe, and the Middle East.
• Knowledge Platforms: Access to www.smartKPIs.com, the world’s largest documented database of KPIs, with over 21,600 examples published and 148,000+ members in our online communities.
• Publications: Over 460 publications, including books, research papers, and practical guides, providing insights to enhance organizational performance.
• Advisory & Implementation Support: Expert guidance to apply insights in practice for measurable impact.

Our Reach and Impact:

• 81,000+ companies registered on our platforms
• 2.5 million+ professionals reached through training and knowledge services
• 128 research client countries and 120 global partner organizations 

Website: www.kpiinstitute.org.

Email: office@kpiinstitute.org

LinkedIn: The KPI Institute

Staying ahead in today’s competitive environment requires targeted learning. Professional development certifications help future-ready professionals advance their careers, strengthen strategic and performance skills, and maintain a competitive edge.

For over 20 years, The KPI Institute has supported this journey through its training and professional development programs. As a global leader in performance research and solutions, the institute establishes international standards and best practices in practice domains such as strategy, key performance indicators (KPIs), employee performance, customer service, and innovation management. These are reflected in the company’s sought-after programs, most of which are accredited Continuing Professional Development (CPD) courses.

Here are the top 10 certifications most pursued by professionals, as reflected in the company’s participation data from 2025:

1. Certified KPI Professional

Professionals learn to identify, select, and manage key performance indicators (KPIs) to turn data into actionable insights. The program provides practical frameworks and tools that can support both strategic and operational decision-making. Participants leave equipped to integrate KPIs effectively into performance management systems. Get more details here.

2. Certified Strategy and Business Planning Professional

Structured strategic and operational planning is at the core of this program. Participants explore environmental scanning, objective formulation, initiative prioritization, and integrated business planning. The frameworks taught help translate strategy into actionable execution. Discover more about the program here.

3. Certified KPI Professional and Practitioner

Hands-on application complements conceptual understanding, allowing professionals to implement KPI systems effectively. Skills include KPI selection, data collection, and performance reporting via dashboards and scorecards. This combination ensures participants can apply insights immediately in organizational contexts. Check out more information here.

4. Certified OKR Professional

The program introduces the methodology of objectives and key results (OKRs) to align teams around measurable goals. Professionals learn to define objectives, set key results, and monitor progress through review cycles. By the end, participants can drive greater organizational focus and accountability. To experience this yourself, you can sign up here.

5. KPI Masterclass

This condensed, practical masterclass focuses on the value of KPIs and their role in performance management. Participants gain hands-on guidance in selection, documentation, and reporting, with real-world examples. The format allows professionals to quickly apply best practices in their organizations. Check out page 11 here.

6. Certified Balanced Scorecard Management System Professional

The balanced scorecard is presented as a holistic framework for executing strategy effectively. Professionals learn strategy mapping, KPI alignment with objectives, and dashboard development for monitoring performance. Participants of this course gain the tools to link organizational strategy with measurable outcomes. Learn more about these concepts here.

7. Certified Data Analysis Professional

Analytical competencies are developed through techniques such as data preparation, exploration, descriptive statistics, and regression analysis. Participants learn to turn raw data into insights that inform decision-making. The program equips professionals to support evidence-based strategies across organizational contexts. Start your data analysis journey here.

8. Performance Management Masterclass

This high-impact masterclass provides a structured overview of performance management systems, including governance and enabling processes. Participants explore emerging trends and practical tools for driving organizational effectiveness. The condensed format ensures participants can quickly integrate performance management best practices into their work. Get 22% off this course and other select programs here.

9. KPI Essentials

Fundamental concepts of KPIs and performance measurement are covered, including terminology, governance, SMART objectives, and KPI lifecycle. Participants learn methods for KPI selection and alignment across organizational levels. By the end, professionals have a solid foundation to manage performance effectively. See page 11 here.

10. Certified Performance Management Professional

Governance and design of performance management systems are explored at corporate, departmental, and individual levels. Participants learn about performance processes, system enablers, and continuous improvement mechanisms. This program prepares professionals to coordinate performance frameworks and drive measurable results. See what else you can get from the program here.

Why These Certifications Matter

As organizations increasingly focus on measurable results, professional development certifications provide professionals with the skills, frameworks, and credibility to accelerate their careers, strengthen expertise in strategy and performance, and stay competitive in a results-driven world.

Professionals looking to advance their careers can explore The KPI Institute’s 2026 training calendars, including Live Online Courses, Face-to-Face Courses 2026 EMEA, and Face-to-Face Courses 2026 SEA.

Wait, there’s more!

The KPI Institute is celebrating 22 years of excellence with a special anniversary deal. You can enjoy 22% off all online courses, pre-recorded programs, and ExEdu certifications. Read further details here.

Don’t miss this opportunity!

_______________________________________________________________________

The KPI Institute is a global leader in business performance research and solutions, specializing in practice domains including strategy, key performance indicators (KPIs), employee performance, customer service, and innovation management.

For over 20 years, The KPI Institute has established international standards and best practices for KPIs across both private and public sectors.

What We Offer:

• Certifications & Training: Practical programs delivered worldwide—live online, offsite, and customized—spanning 6 continents and 7 offices in Australia, Southeast Asia, Europe, and the Middle East.
• Knowledge Platforms: Access to www.smartKPIs.com, the world’s largest documented database of KPIs, with over 21,600 examples published and 148,000+ members in our online communities.
• Publications: Over 460 publications, including books, research papers, and practical guides, providing insights to enhance organizational performance.
• Advisory & Implementation Support: Expert guidance to apply insights in practice for measurable impact.

Our Reach and Impact:

• 81,000+ companies registered on our platforms
• 2.5 million+ professionals reached through training and knowledge services
• 128 research client countries and 120 global partner organizations 

Website: www.kpiinstitute.org.

Email: office@kpiinstitute.org

LinkedIn: The KPI Institute

The AI Edition of Performance Magazine – Print Edition takes on a challenge many professionals face but rarely stop to question: when we talk about artificial intelligence (AI), are we even speaking the same language? 

Across the issue, readers will find practical pieces focused on specific use cases, business-relevant applications, and emerging challenges. From machine learning basics and prompt engineering techniques to risks in AI adoption and the global regulatory landscape, the edition focuses on how professionals can work with AI in clear, grounded ways.

This approach reflects a core idea explored by the edition’s guest editor, Islam Salahuddin—a former data consultant and facilitator at Systaems with ongoing studies in AI. In “The Problem of AI Is a Problem of Language,” he argues that confusion about AI begins before anyone starts using a tool. He writes that while the field covers everything from robotics and autonomous systems to generative models and chatbots, many professionals speak about AI as if it’s a single thing. This creates misunderstandings that ripple through strategy discussions, tool selection, and expectations around performance.

Salahuddin outlines three areas where the confusion takes root: definition, taxonomy, and perception. He describes how researchers often try to sort these challenges out through frameworks and classification systems, but these rarely reach business audiences. As a result, terms like machine learning or deep learning either get used interchangeably or misunderstood entirely. 

Part of the problem, Salahuddin writes, lies in how quickly AI references shift. A few years ago, people talked about AI in the context of robots or smart devices. Now, many mean tools like ChatGPT, even though these represent only part of the broader field. Rather than offer a fixed interpretation of AI, the essay encourages business professionals to recognize how their own assumptions shape their understanding.

Where Technical Expertise Meets Language

Salahuddin’s piece sets the tone for the rest of the edition—not just in content, but in its call for clarity and critical thinking. That perspective emerges not only from technical expertise but also from his interest in how ideas are framed and understood. He approaches AI as someone attuned to the role of language in guiding perception, decisions, and strategy.

Drawing on over a decade of experience across data analytics, information design, and communication, he brings a thoughtful approach to how organizations use data for strategy and impact. He is also certified as a data analyst and trainer by Microsoft. His work spans the public and private sectors—from performance management solutions to research and training—always focused on making analytics more accessible and relevant.

Alongside his technical work, he remains engaged in writing and creative projects, often exploring the connections between data, storytelling, and culture. He believes that bridging disciplines—whether through visualization or language—is key to understanding today’s complex challenges.

Read his full essay in Performance Magazine – Print Edition, Issue No. 33 (The AI Edition), now available as a free digital download via the TKI Marketplace. Print copies can also be ordered through Amazon (standard printing and shipping fees apply).

Is your organization prepared for the workforce of tomorrow? The World Economic Forum’s Future of Jobs Report 2025 reveals that 39% of core skills will change within the next decade. Analytical thinking, creativity, and strategic decision-making will become increasingly critical, while skills once considered essential may no longer meet organizational needs. Companies that fail to adapt risk falling behind, facing reduced productivity, disengaged employees, and slower strategic execution.

These trends highlight a decisive shift: organizations must go beyond traditional tools and processes. Success now requires access to collective expertise, proven frameworks, and strategies to reskill teams effectively. The KPI Institute, a global authority in strategy and performance management, emphasizes that professionals who engage with collaborative networks gain unique opportunities to benchmark practices, exchange insights, and accelerate performance improvements. Being part of such a community provides guidance, credibility, and a practical roadmap for navigating rapidly evolving workforce demands.

The KPI Institute offers structured programs designed to equip professionals for this future:

• Standard Program: Access to smartKPIs.com, KPI dictionaries, and exclusive research previews.

• Insight Program: Full research library access, analyst advisory support, and advanced performance management tools.

• Insight Plus Program: All Insight benefits plus complimentary certification programs, conference entry, and recognition as a professional member of the global network.

Joining The KPI Institute community connects professionals with a global network driving strategic performance standards. Members gain more than resources—they access peer learning, expert guidance, and a platform for continuous development. This engagement helps organizations adapt faster, align teams effectively, and implement evidence-based strategies that drive real results.

In a world where workforce skills are evolving at unprecedented speed, connecting with experts and peers is no longer optional—it’s essential. Explore which program best matches your professional goals and start leveraging the resources and community that will help you and your organization thrive: Sign up here!

Cassie Kozyrkov, Google’s first-ever chief decision scientist and founder of consulting firm Kozyr, is best known for championing decision intelligence—a field that helps leaders move beyond instinct and data overload toward clarity and structure. In an exclusive interview for Performance Magazine’s AI Edition, she argues that many leaders still get AI wrong by focusing on automation rather than decision quality.

Kozyrkov draws a sharp line between tool use and automation. She points out that the former empowers employees to use AI systems like ChatGPT or Claude to do better work, while the latter involves handing off decisions entirely to machines. Leaders often conflate the two, she warns, launching AI projects without asking whether they truly understand what outcomes they’re pursuing.

Instead of starting with data, Kozyrkov believes that a good AI strategy starts with intent. “The answers are cheap now,” she says. “It’s the questions that are valuable.” For her, prompting is a leadership skill—one that requires clarity about what success looks like and how to recognize it. Off-the-shelf metrics, like accuracy or speed, often miss the point if they’re not tied to the organization’s core priorities.

Kozyrkov also emphasizes the importance of technical fluency at the leadership level—not necessarily coding expertise, but enough knowledge to manage complexity and ask the right questions. She warns that a “non-technical leader who ignores the technology is a hazard” and that trust, especially in external vendors or automated systems, should always be earned—not assumed.

The conversation spans real-world examples, like AI-driven parking lot metrics and automation misfires, to broader themes of governance and accountability. Kozyrkov calls for what she terms a “new breed of leader”: someone who understands that in a world flooded with tools, what matters most is judgment.

Read the full interview in Performance Magazine – Print Edition, Issue No. 33 (The AI Edition), now available as a free digital download via the TKI Marketplace. Print copies can also be ordered through Amazon (standard printing and shipping fees apply).

Sales teams face nonstop pressure to hit targets, track performance, and respond to changing customer behavior. Metrics are everywhere, but using them well takes the right approach—and the right tools.

This roundup collects materials from The KPI Institute designed to help managers and teams get better at measuring, understanding, and improving sales performance. While some of these resources were created in earlier years, their content remains directly useful for today’s performance work. Expect practical examples, clear KPIs, and frameworks that still apply across industries.

1. KPIs for Sales Performance: This infographic outlines key metrics across the sales function. It highlights how sales KPIs support broader strategy and provides examples for tracking outcomes at multiple levels. Part of The KPI Institute’s cross-functional KPI series.
2. KPIs for Sales Cycle: Focuses on the process behind every sale—from lead generation to close. This resource groups KPIs based on sales cycle stages and helps with tracking both time and conversion at each point. Also part of the cross-functional KPI series.
3. KPIs for Sales Force: Covers metrics used to evaluate individual and team performance across sales roles. Includes examples related to activity levels, pipeline contribution, and revenue impact. One of several functional KPI infographics developed for targeted use in departments.
4. KPI of the Month: % Sales Conversion Rate: This infographic breaks down one of the most discussed KPIs in sales: conversion rate. It covers what the number really tells you, how to calculate it, and how to use it in context. Built for anyone who needs more than just a surface-level metric.
5. Top 25 Sales KPIs – 2016 Extended Edition: This report lists the most popular sales KPIs as used by professionals worldwide between 2009 and 2015. It includes two pages of documentation per KPI, plus articles on setup and selection. A reliable reference for refreshing your KPI framework or comparing current metrics to established ones.
6. The Sales and Customer Service KPI Dictionary: Covers over 220 KPIs across sales and customer service. Built for teams setting up measurement systems or fine-tuning existing ones. Includes formulas, category groupings, and terminology definitions that hold up across roles and industries.
7. Leveraging Data for Improving Sales and Marketing by Understanding the Customers: This article outlines how to use customer data to improve targeting, messaging, and performance. Focused on practical steps for translating insights into better sales and marketing alignment.
8. How Innovation Helps the Growth of Digital Sales: Explores how new tools and ideas are changing digital sales environments. The piece connects real shifts in buyer behavior with new ways of working in sales.
9. 5 Ways You Can Boost the Sales Value of Your Green Business: Gives practical tactics for making sustainable products more compelling to buyers. This article looks at sales messaging, pricing, and customer expectations tied to green business models.

These resources give sales teams structure, not just ideas. Whether you’re rebuilding your KPI system or trying to improve daily decisions, they offer real support for getting better outcomes from your efforts!

Get 20% Off Your Course of Choice! 

Are you ready to take your skills to the next level? At The KPI Institute (TKI), we believe in rewarding your commitment to growth. We’re offering a 20% off voucher for any one course of your choice, as well as a FREE copy of our GSI 2023 Report and the State of Global Strategy Management Practice 2023 Report! 

Whether diving into a new subject or advancing your current expertise, this is your chance to learn more for less.

Our loyal learners mean the world to us. To show our appreciation, we have a fantastic offer for those who cherish bettering themselves:

• Enjoy a 20% discount on whichever course you want
• A FREE copy of the Government Services Index (GSI) 2023 Report
• A FREE copy of the State of Global Strategy Management Practice 2023 Report

This opportunity will enhance your knowledge and skills while saving on top-notch courses. Whether you’re a new learner or a seasoned attendee, there’s never been a better time to invest in yourself.

Visit our marketplace to choose your course and apply your discount today!

——————————————————————————————————

Terms, Notes, and Conditions: 

• The 20% off voucher applies to one TKI course per person.
• While the 20% voucher for courses is ONLY valid until August 31st, you can join any specific course editions from now until December. If you redeem the voucher until the 31st of August, you can use it to take 20% off of a course that may take place even in December.
• The “2023 Government Services Index” is the proprietary index of The KPI Institute to assess the performance of governments around the world.
• The “State of Strategy Management Practice Global Report – 2023” thoroughly examines the most recent developments and progressions in strategy planning, performance measurement, and strategy execution within organizational contexts.
• Offers cannot be combined with other promotions.
• This promotion is subject to change without notice.

Riyadh, 28 Nov, 2023: Red Sea Global (RSG), the multi-project developer behind the world’s most ambitious regenerative tourism destinations, The Red Sea and Amaala, has become the first company worldwide to receive the highest level (Optimized) of recognition for their Integrated Performance Excellence practices from the prestigious The KPI Institute

The certification assesses the company’s Strategy & Performance Management Architecture design and implementation. RSG was awarded the maximum accreditation, Level 5, While the average maturity level in the GCC region is a commendable three out of five. The KPI Institute’s report noted RSG’s innovation of the Balanced Scorecard methodology. The developer added sustainability as a fifth perspective, underpinning the importance of ESG and regenerative tourism for the company.

“From day one, our goal was to set new standards in everything that we do. We are proud to have achieved the highest possible level in this certification, reflecting our comprehensive approach to planning and performance, which is not merely about adhering to established norms but about redefining and innovating them,” said John Pagano, Group CEO at Red Sea Global.

The KPI Institute, through its strategy & performance audit division, the Global Performance Audit Unit (GPA Unit), provides a holistic assessment covering five critical dimensions: Strategic Planning, Performance Measurement, Performance Management, Performance Culture, and Employee Performance Management.

Adrian Brudan, General Manager EMEA of The KPI Institute and GPA unit said: “Red Sea Global has dedicated itself to the development and enhancement of its strategy and performance management practices, aligning them with its strategic intent and industry best practices while adding sustainability as a key and core capability in order to achieve performance excellence. This commitment reflects the company’s visionary leadership, dedicated workforce, and state-of-the-art performance management architecture. With this achievement, Red Sea Global sets a new benchmark for excellence within its industry and beyond.”

Last month, The Red Sea welcomed its first guests. Two of its hotels are open for bookings and the Red Sea International Airport has been receiving a regular schedule of flights since September. Upon full completion in 2030, the destination will comprise 50 resorts, offering up to 8,000 hotel rooms and more than 1,000 residential properties across 22 islands and six inland sites. The destination will also include luxury marinas, golf courses, entertainment, F&B, and leisure facilities.

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About Red Sea Global

Red Sea Global (RSG – www.redseaglobal.com) is a closed joint-stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia.

RSG is a global multi-project developer, seeking to lead the world towards a more sustainable future, showing how responsible and development can uplift communities, drive economies, and enhance the environment.  The protection of natural capital is central to all development decisions, as the organization seeks to create a better future for all.

A cornerstone of Saudi Arabia’s Vision 2030 ambition to diversify its economy, RSG is playing a key role in transforming the nation, by creating exciting opportunities for young Saudi talent and the private sector, as it develops built assets and destinations across multiple sectors that make a positive impact for people and planet.

RSG is the visionary company behind some of the world’s most ambitious development ventures, including luxury regenerative tourism destinations such as The Red Sea, Amaala and Thuwal Private Retreat. It has also been entrusted with refurbishment works at Al Wajh Airport, focused on upgrading the existing terminal and infrastructure, and building a new international terminal.

Across its portfolio, RSG leverages the most innovative concepts, strategies, and technologies to deliver projects.

Contact details

For more information, please contact:

Jack Williams: Associate Public Relations Director

jack.williams@redseaglobal.com

About The KPI Institute & GPA Unit

The KPI Institute (TKI) is a worldwide leader in performance management and KPIs training and certification. It operates research programs in 12 practice domains, disseminates industry insights through publications and knowledge platforms, and provides support in deploying those insights through training and advisory services.

The Global Performance Audit Unit (GPA Unit) is the strategy and performance audit division of The KPI Institute. Its purpose is to provide integrated strategy and performance assessment solutions through rigorous research, education and analysis.

Based on over 15 years of experience and a combination of academic and practitioner research in the field of strategy and performance, we have developed a unique set of frameworks for assessing the maturity level of organizational performance management systems.

The concept and services of the GPA Unit are available worldwide, as it is supported by a dedicated online platform and a global network of collaborators, www.gpaunit.org.

Contact details

For more information, please contact:

Adrian Brudan: General Manager EMEA, TKI

adrian.brudan@kpiinstitute.com | Contact Number: +40 721 233 084