In today’s international market, successful performance reports have proven that Internal Marketing is essential for the deployment of external marketing programs and has become an extension to the implementation of any functional strategy.

Internal Marketing plays a highly relevant role when it comes to impacting an organization’s performance level. By influencing key success components, such as employee satisfaction, retention, engagement, internal communications and many more, Internal Marketing has a direct impact on the bottom line. Furthermore, when employees are aligned with the business goals and become relevant and efficient brand ambassadors, customer and product success rates also improve, driving revenues up.

Main topics covered

• Internal Marketing – general understanding;
• Internal Marketing – a strategy for success;
• Internal Marketing – life cycle;
• Best practices in Internal Marketing;
• Benefits and implications of Internal Marketing.

Key Learning Points

• Understand how to develop successful Internal Marketing strategies;
• Apply best practices within your organization;
• Make use of quantitative and qualitative KPIs to measure the efficiency of Internal Marketing;
• Learn how to generate added value for organizations through the use of Internal Marketing techniques.

About the speaker

Alexandra Ioana Pescaru is a well-respected professional with over 10 years of experience in developing corporate marketing and communication strategies for private companies across diverse industries and various countries, as well as an active volunteer and former expert within the Romanian Government in matters of gender equality.

As an Inbound Marketing Manager for The KPI Institute, Alexandra is the coordinator of all the creative teams and corporate communications departments, conceptualizing and orchestrating all the marketing campaigns that effectively reinforce and build our brand’s image.

Free Registration

It’s easy to join in – access the registration page and don’t forget to tune in on June 28, at 10:00 AM GMT.  Can’t make it on time? Let us know and we are going to provide you with the full webinar recording, free of charge!

Webinar Recording

The webinar recording will be available on our eLearning platform.

At The KPI Institute, our mission is to pursue performance, in all its facets, and bring this knowledge to others who wish to improve both on an individual level and an organizational one. Outstanding employees that strive to lift their company to new heights, maximize its potential and strengthen its development, so that it becomes the best of the best, all the while harnessing this knowledge to better themselves as professionals – these are the people that inspire us.

Join us in our journey of interviewing some of the most extraordinary individuals that continue to make The KPI Institute a role-model for others to follow. In today’s edition, we will be featuring May’s Employee of the Month, Adrian Șuteu, Solutions Manager for  TKI Solutions.

1. What is your role at The KPI Institute and what makes it special?

The KPI Institute was my very first work place. I had the chance to meet extraordinary people, co-workers and mentors here. Although I started as a Digital Marketing Intern, the company proved to be flexible and therefore a few months later, they gave me the chance to work as an Intelligence & Insights Specialist. Since then, I have gained a lot of knowledge about various business software solutions.

After leaving the company for a few months, I came back on a new position, Solutions Manager and I am currently responsible for the identification, customization, implementation, end-user training and database management for various software solutions (CRM, BI), both internally and externally. TKI Solutions is one of our newest brands that focuses on software implementation.

2. How did it feel to be nominated and selected as Employee of the Month?

Being nominated for this award was a little bit of a surprise but it also gave me a nice feeling. And of course, winning it felt great. I appreciate the support and trust that The KPI Institute team is giving me.

3. What do you find most challenging at The KPI Institute? 

The most challenging part, in my case, comes with the fact that I have recently became a manager and that my responsibilities are much larger now. But besides the fact that I am on a new stage and I have a lot to learn about how to be a good manager, I don’t find things challenging at The KPI Institute. Of course, a lot of hard work and dedication is required to do a good job, but if you like what you do and have a clear career path in front of you, things get fun and easy.

4. What would be the three main career lessons that you have learnt thus far?

There is no such thing as impossible – everything can be learned if you work hard and invest time in it.

People are different, but each one of them can bring value; together they create a system that works like a watch – every part, big or small, has to be there and do its job in order to keep the watch working.

Patience is king – besides dedication and hard work, you must give time to yourself and others if you want to see good results.

5. If you could interview one person, either from the past or present, who would it be and why?

I would interview Marc Benioff, the founder and CEO of Salesforce, because the story of this brand and how strong and appreciated it became seems incredible to me. And besides, he is well known as being a tolerant person and a philanthropist, aiming to change the world through technology.

At The KPI Institute, our mission is to pursue performance, in all its facets, and bring this knowledge to others who wish to improve both on an individual level and an organizational one. Outstanding employees that strive to lift their company to new heights, maximize its potential and strengthen its development, so that it becomes the best of the best, all the while harnessing this knowledge to better themselves as professionals – these are the people that inspire us.

Join us in our journey of interviewing some of the most extraordinary individuals that continue to make The KPI Institute a role-model for others to follow. In today’s edition, we will be featuring April’s Employee of the Month, Iulia Mureșan-Man, Business Event Coordinator.

1. What is your role at The KPI Institute and what makes it special?

I joined The KPI Institute’s Romanian branch almost 3 years ago, promising myself that I will make the best of this experience, so I did. My role in the organization is to ensure the continuity of regular events and at the same time, to successfully introduce new events on TKI Romania’s events agenda.

As event coordinator, I am responsible for the entire organizational process, collaborating closely with the Marketing, Graphic Design, IT and Sales departments in order to deliver events that respond to business trends and needs. What’s so special about my job is the dynamic feel of the field and the fact that I am working with people and for people.

2. How did it feel to be nominated and selected as Employee of the Month?

In all honesty, it felt awesome. It was a confirmation that I do my best at work, but nevertheless, that my colleagues are aware of my results and appreciate my efforts. This is the kind of non-financial incentive that would inspire and motivate every employee.

3. What do you find most challenging at The KPI Institute?

What I find most challenging is constantly trying to deliver products and services that meet professional expectations and needs. Our role is to enhance the way organizations work and that’s a pretty ambitious goal.

4. What would be the three main career lessons that you have learnt thus far?

• Practice makes perfect – experience will always improve your skills;
• Connect your goals to the business strategy – you have to understand that the organization’s success is basically your success;
• Invest trust in people, respect them and they will surprise you – you and your colleagues can create an amazing working environment if your interactions are governed by some very straightforward values, such as trust.

5. If you could interview one person, either from the past or present, who would it be and why?

Here I want to make 2 nominations. On the one hand, I would find it interesting to have a nice chat with Sun Tzu, the author of Art of War. I think his book has many implications for leadership, management and for today’s business environment, even if it was written about 2500 years ago.

On the other hand, I would love to have the opportunity of listening live to Morgan Freeman, regardless of the subject. I just enjoy hearing his voice, as many of us do.

Implementing a Performance Management framework within the boundaries of an organization is not an easy feat, especially if we consider that all members of the organizational structure, from top management to the individual employee should be involved for a successful implementation.

Various studies have documented the difficulty of employees in accepting the implementation of a performance assessment system, because of their concern with their financial rewards associated with performance and top management’s unwillingness to spend resources and time in an activity with unknown benefits.

This webinar will document why this aversion may occur and how organizations can engage their employees in the pursuit and application of a Performance Management System.

Main topics covered

• How employees perceive the concept of Perf. Measurement.
• Drivers for employee motivation.
• How to avoid performance measurement pitfalls.

Key Learning Points

• Foster the development of a Performance Management Culture.
• Assess the drivers of employee motivation.
• Learn about techniques that address common pitfalls within Performance Management.

Presenter’s profile

Andrea Minelli is a Business Research Analyst at The KPI Institute. He is a Certified Benchmarking Professional and Certified KPI Professional. His research activity in the Performance Management field resulted in the documentation of + 500 Key Performance Indicators examples.

Andrea’s undertaking in the field of Performance Management and Improvement also consists of writing research based articles. As a business analyst, Andrea was involved in the development of “The Utilities Benchmarking Report Series” covering three major utilities: Water, Gas and Electricity.

Furthermore, he currently working on the development of the “TOP 25 KPIs in the Utility Sectors Series” reports.

Free Registration

It’s easy to join in – access the registration page and don’t forget to tune in on June 21, at 10:00 AM GMT.  Can’t make it on time? Let us know and we are going to provide you with the full webinar recording, free of charge!

Webinar Recording

The webinar recording will be available on our eLearning platform.

Having the ability to manage performance is even more important in a demanding and risky environment, such as the one of Water Utilities, hence organizations within the water sector have to be up-to-date with the industry’s performance levels and their own performance level in comparison.

In 2016, The KPI Institute, through its Center for Performance Benchmarking and Utilities Performance Labs initiated a large series of secondary benchmarking projects in order to reveal the key indicators used within the Water Utilities sector and enable professionals to benchmark their own performance against well-known Water Utilities companies. Join us to get an insight into the findings of our Secondary Benchmarking Initiative.

Main topics covered

• Performance measurement challenges within the Water Utilities sector;
• Findings for Operations;
• Findings for Human Capital;
• Findings for Customers;
• Findings for Environmental Impact;
• Findings for Corporate Governance.

Key Learning Points

• Identify the industry’s performance level and best performers within the water utilities sector;
• Enable practitioners to activate new KPIs within their organizations;
• Generate added value from a benchmarking initiative.

Presenter’s profile

Alina Miertoiu is a Business Research Analyst at The KPI Institute, a research institute specialized in business performance, considered today the global authority on Key Performance Indicators research and education. She is a Certified Benchmarking Professional and KPI Professional and is the Director of the Center for Performance Benchmarking.

As a research analyst, one of Alina’s significant research programs focused on developing three benchmarking studies in the utilities sector, for three major utilities: Water, Gas and Electricity Generation, which comprises worldwide data.

Free Registration

It’s easy to join in – access the registration page and don’t forget to tune in on June 14, at 10:00 AM GMT.  Can’t make it on time? Let us know and we are going to provide you with the full webinar recording, free of charge!

Webinar Recording

The webinar recording will be available on our eLearning platform.

Organizations are always looking for a way forward, for solutions to overcome challenges. Employee Performance Management means more than simply defining individual roles, behavioral patterns and competency requirements; it’s about gaining a shared understanding of an organization’s identity and purpose. Employees are the foundation of performance excellence, so it is extremely important that organizations raise awareness on the individual contribution of their employees in achieving the goals and objectives set forth.

This webinar will teach participants how to assess whether their organization is making the best use of its employee performance measurement & management tools and resources. The maturity assessment of the employee performance management capability is conducted in order to identify relevant aspects that can be improved in key knowledge areas: Employee Performance Planning, Measurement, Review, Improvement, Recognition and Governance.

Main topics covered

• The benefits of the Employee Performance Management Audit;
• Key knowledge areas;
• Maturity models;
• Audit process;
• Audit outputs.

Key Learning Points

• How to support organizational competitive advantage through Employee Performance Management Audit;
• Understand the impact of conducting an Employee Performance Management Audit;
• Get familiar with the main tools used for auditing the Employee Performance Management capability;
• Get valuable insights on the audit process and the use of the audit outputs.

About the speaker

Alin Sonda is the Head of Performance Audit Services at The KPI Institute, with over 10 years of experience in the banking sector. For more than 3 years he was an Internal Auditor, gaining an analytical perspective on operations and valuable insight on risk assessment and auditing methods and procedures.

As an auditor, he holds valuable experience in the design and implementation of internal processes, to properly identify and assess risk and compliance with regulations and reporting requirements.

Free Registration

It’s easy to join in – access the registration page and don’t forget to tune in on June 7, at 10:00 AM GMT.  Can’t make it on time? Let us know and we are going to provide you with the full webinar recording, free of charge!

Webinar Recording

The webinar recording will be available on our eLearning platform.

In the past few years, strategic planning and managing performance have become the focus of the public sector across the globe and especially in the MENA region. The emphasis on this area has brought about a variety of challenges faced by the Government sector in the implementation of national and local strategies.

This webinar presents an overview of the lessons learned from deploying performance management systems in public sector institutions and a review of the literature on this topic. The main objective is to establish a set of best practice recommendations that practitioners can follow and apply in the government sector.

Main topics covered

• The Architecture of Performance Management Systems in Public Sector;
• Performance Management Maturity Audit;
• The importance of planning and communication;
• Objective setting and KPI Selection;
• Cascading the framework across the Public Sector.

Key Learning Points

• Identify the main challenges in managing performance in the Public Sector;
• Build a comprehensive project plan for implementing Performance Management Systems;
• Enhance strategy communication in the public sector;
• Understand the importance of linking objectives and KPIs across the organization;
• Acknowledge best practices in the field.

Presenter’s profile

Mihai Toma is the Head of Professional Practice MENA at The KPI Institute. His research activity in the Performance Management field has resulted in the documentation and revision of over 1000 Key Performance Indicators.

Teodora Gorski is the Managing Director MENA at The KPI Institute, as well as a Project Management expert with experience in Research, Organizational Development and Human Resources. As Managing Director, Teodora has lead numerous organizational development initiatives that supported and enhanced the organization’s strategic plan and has been managing the development and growth of the MENA branch of The KPI Institute.

Free Registration

It’s easy to join in – access the registration page and don’t forget to tune in on May 30, at 10:00 AM GMT.  Can’t make it on time? Let us know and we are going to provide you with the full webinar recording, free of charge!

Webinar Recording

The webinar recording will be available on our eLearning platform.

A performance culture is often the one competitive advantage that makes winning companies stand out. Organizational culture shapes unique behaviors and characteristics that create a distinctive working environment. In the wider context of Performance Management, Performance Culture reflects on individual commitments to organizational values, the quality of leadership, the efficiency of communication, and the ability of the organization to foster positive attitudes and performance-driven mindsets.

This webinar focuses on teaching participants how to assess whether their organizational culture promotes & rewards performance. The maturity assessment of the performance culture capability is conducted in order to identify relevant aspects that can be improved in key knowledge areas: Integrated Performance, Communication & Leadership, Creativity & Innovation, Education & Knowledge, Benefits & Recognition and Happiness & Wellbeing.

Main topics covered

• The benefits of the Performance Culture Audit;
•  Key knowledge areas;
• Maturity models;
• Audit process;
• Audit outputs.

Key Learning Points

•  How to support organizational competitive advantage through Performance Culture Audit;
•  Understand the impact of conducting a Performance Culture Audit;
• Get familiar with the main tools used for auditing the Performance Culture capability;
• Get valuable insights on the audit process and the use of the audit outputs.

About the speaker

Alin Sonda is the Head of Performance Audit Services at The KPI Institute, with over 10 years of experience in the banking sector. For more than 3 years he was an Internal Auditor, gaining an analytical perspective on operations and valuable insight on risk assessment and auditing methods and procedures.

As an auditor, he holds valuable experience in the design and implementation of internal processes, to properly identify and assess risk and compliance with regulations and reporting requirements.

Free Registration

It’s easy to join in – access the registration page and don’t forget to tune in on May 24, at 10:00 AM GMT.  Can’t make it on time? Let us know and we are going to provide you with the full webinar recording, free of charge!

Webinar Recording

The webinar recording will be available on our eLearning platform.

At The KPI Institute, our mission is to pursue performance, in all its facets, and bring this knowledge to others who wish to improve both on an individual level and an organizational one. Outstanding employees that strive to lift their company to new heights, maximize its potential and strengthen its development, so that it becomes the best of the best, all the while harnessing this knowledge to better themselves as professionals – these are the people that inspire us.

Join us in our journey of interviewing some of the most extraordinary individuals that continue to make The KPI Institute a role-model for others to follow. In today’s edition, we will be featuring March’s Employee of the Month, Andreea Poponea, Talent Aquisition Specialist.

1. What is your role at The KPI Institute and what makes it special?

My journey at The KPI Institute has started 2 years ago, as an Intern within the Human Resources department. I always considered myself a person who loves to be surrendered by people, who wants to find friendly solutions to their problems, that’s why I always thought that my place should be in an HR team.

My current role is to bring new talent at The KPI Institute, to join our dynamic and enthusiastic team for both the national and international offices.

What makes it special? The international context and the fact that I am getting in touch with people from different countries and I have the chance to find more about their cultures and possibly tips for new vacation spots.

2. How did it feel to be nominated and selected as Employee of the Month?

Wow, it felt amazing. The most important feeling an employee needs to have is appreciation. When you feel that your work is appreciated, it gives you courage and trust that you are doing the right thing. Personally, I believe that most of my colleagues deserve this title, as they are hard-working and enthusiastic in the work they do.

3. What do you find most challenging at The KPI Institute?

At The KPI Institute, we talk about performance, and this is the reason why we are a dynamic company. When it comes to performance, things change fast, which influences the work I do. I always need to keep track of new projects and to find the right person for the job! This is very challenging from an HR perspective!

4. What would be the three main career lessons that you have learnt thus far?

• Communication is everything;
• You never know enough but you can do more than you think you can;
• Deliver on your promises;

,, You don’t hire for skills, you hire for attitude”, this is the most important aspect I’ve learned so far – a great attitude can bring more value than any amount of talent.

5. If you could interview one person, either from the past or present, who would it be and why?

Well, to be honest, I do not have any one specific in mind, but I do have a question I would like to ask anyone who reads this. I ask myself this question every day, so now I ask others: What makes you want to wake up every morning?

During the past decade, Performance Management has become increasingly popular in organizations. With strategy being the foremost topic of organizations nowadays, performance management has become a crucial part in most organizations’ activities.

This webinar will focus on the process of strategy development, acknowledging the importance of scorecards, the steps used to relay down the strategy to the entire organization, showing how strategy becomes a major factor in creating a performance-based culture, with a case study focusing on the GCC Interconnection Authority.

Main topics covered

• The Balanced Scorecard;
• Cascading strategy through culture;
• Strategy at the corporate & departmental levels;
• Case study: strategy development at the GCC Interconnection Authority.

Key Learning Points

• Understand how to develop scorecards at the corporate & departmental levels;
• Acknowledge the effects of the implementation of strategy on an organization’s culture;
• Get insights from success stories;

About the speaker

Hassan Al-Asaad is currently in-charge of Strategy & Business Development at the Gulf Cooperation Council Interconnection Authority (www.gccia.com.sa). He holds a B.Sc. from the University of Manitoba, Canada, and a Masters of Business Administration from Sheffield Hallam University UK.

He is also a certified strategist, and has participated at many workshops and conferences, where he shared his company’s successful experience in formulating and implementing their long-term strategy. He is co-author of a paper entitled Implementing Strategy & its effect on Corporate Culture.

Free Registration

It’s easy to join in – access the registration page and don’t forget to tune in on May 17, at 10:00 AM GMT.  Can’t make it on time? Let us know and we are going to provide you with the full webinar recording, free of charge!

Webinar Recording

The webinar recording will be available on our eLearning platform.