As we navigate through 2024, new developments and opportunities influence how businesses operate and manage their performance. The KPI Institute launched the 2024 Global Trends Brief to serve as a valuable source of insight and foresight into these trends, guiding organizations to become resilient and agile in disruptive times.

The 2024 Global Trends Brief is a carefully crafted analysis supported and based on a thorough examination of more than 80 reports and articles from December 2023 to February 2024. The report identifies six pivotal drivers of change–Geopolitical, Economic, Socio-cultural, Technological, Environmental, and Legal–offering a panoramic view to inform strategic decision-making processes.

The geopolitical sphere is characterized by national elections and disruptive supply chain dynamics. Meanwhile, in the economic realm, the fluctuations in unemployment and inflation rates wield significant influence. Moreover, the report delves deep into socio-cultural trends that ripple through workforce dynamics, and sustainability trends that emphasize environmental stewardship that reshapes industry paradigms. The report also touches on technological and legal trends in artificial intelligence (AI), highlighting the need to invest in AI governance and Generative AI (GenAI) as an essential influence in the media industry that redefines business strategies.

Learn more about the impact of today’s trends and seize the opportunities in the evolving business environment. Get a free copy of the 2024 Global Trends Brief from the TKI Marketplace.