June 4, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through www.smartKPIs.com, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

The purpose of Public Relations is to manage the flow of information between an organization and its target public and of course, to build and keep good relationships between those who influence an organization’s audience and the audience itself. Moreover, it aims at persuading the public, the investors, the partners, the employees and other stakeholders to support the company’s policy. Among the activities which make up the core of public relations, speaking at conferences, working with press and employee communication are just a small part. (more…)