Top-KPI-Report-Cover-2011-2012-PRJune 4, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

The purpose of Public Relations is to manage the flow of information between an organization and its target public and of course, to build and keep good relationships between those who influence an organization’s audience and the audience itself. Moreover, it aims at persuading the public, the investors, the partners, the employees and other stakeholders to support the company’s policy. Among the activities which make up the core of public relations, speaking at conferences, working with press and employee communication are just a small part.

The “Top 25 Public Relations KPIs of 2011-2012” report compiles the most popular 25 KPIs used by the PR function. The methodology used to conduct the research consisted of ranking the KPI examples published in the PR functional area of, based on their number of views in 2011. From the 31 PR KPIs available on, the 25 most viewed by the members and visitors of smartKPIs. com were selected and analysed in detail in this report.

PR KPIs are reflective of PR functions and are grouped into subcategories, such as Media Exposure, Public Feedback, Media Coverage, Company Image and Industry Feedback. From these subcategories, Media Exposure, Public Feedback and Media Coverage were the most popular in 2011.

The top 5 PR KPIs of 2011-2012 in this report are:

  1. # Sponsorship projects
  2. # Community satisfaction index
  3. # Negative media stories
  4. % Aggregated rating in review sites
  5. # Keynote speeches

One of the most important benefits that this report brings is the international perspective on the most popular KPIs for Public Relations Management. PR KPIs provide quantifiable measurements of factors determined to be important for PR strategy successful implementation. While centered around the KPIs that in 2011 received the highest number of visits on, the “Top KPIs of 2011-2012”  reports contain in addition to KPI names, a detailed description of each KPI, as documented in smartKPIs Premium (the premium content section of smartKPIs. com) and other relevant content. By discussing the use of KPIs today, presenting the best practice in documenting them and listing the most popular KPIs of 2011, the “Top 25 PR KPIs of 2011-2012” report is a valuable resource in promoting the informed use of KPIs or refreshing the existing performance measurement and management practice in any organization.

According to Aurel Brudan, The KPI Institute’s CEO “The Top 25 Public Relations KPIs of 2011-2012 report is a synthesis of what is all about: it provides an overview of how Public Relations  KPIs are used in practice today, by combining input from the online community with analysis and insights from our research team.”

ABOUT SMARTKPIS.COM is the leading online platform for performance management knowledge integration, hosting the largest database of thoroughly documented KPI examples available on the web today. It offers high quality resources and collaboration functionality for the community of members, assisting them in making smart decisions regarding their performance management initiatives. Registration is free and enables research, learning and interaction as part of a growing community of members from over 190 countries and territories.


The KPI Institute is a research, publishing and educational provider specialized in developing better practice in the use of KPIs. It developed the KPI Management Framework and runs five main research programs, dedicated to performance management, the Balanced Scorecard, KPIs, analytics and organizational strategy. Over the last 8 years, The Institute assisted over 5,000 organizations in finding solutions to their KPI needs.

Media contact

Cipriana Turcanu, The KPI Institute, Tel: +61 3 9670 2979, Email: [email protected]

The KPI Institute June 4th, 2013 Research Tags: , , ,