May 22, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through www.smartKPIs.com, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

eCommerce comprises the electronic sales by online stores of downloadable “soft merchandise”, such as music, e-books, e-newsletters, photos and video recordings, software and documents (direct e-commerce), online securities transactions as well as the provision of financial or other services. E-commerce transactions can be “business-to-business” (B2B) or “business-to-consumer” (B2C). KPIs refer to the process efficiency, the customer satisfaction and the means to do eCommerce. (more…)