May 20, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through www.smartKPIs.com, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

The Sales functional area includes activities related to commercializing goods and services in exchange of money or other compensations. Since organizations started producing and offering goods and services, they have been searching for better ways to put into use their products on markets and to sell them to customers. Each organization, with no regards to its size, location and industry depends on this function. (more…)