June 3, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through www.smartKPIs.com, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

Advertising is a marketing instrument for communication, used to encourage and persuade the audience to adopt a desired behavior towards the organization and its products or services. Its main goal is to attract new customers and increase sales. KPIs focus on measuring the efficiency of advertising initiatives and campaigns and their impact on the public. (more…)

June 3, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through www.smartKPIs.com, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

Marketing represents the activity of informing, communicating and persuading potential customers that certain products and services may satisfy their needs and wants. Marketing KPIs refer to marketing campaign results, as well as the support of this area within the customer relationship management process and outcomes. In smartKPIs.com, Marketing is a sub-category of the Marketing & Communications functional area, which we define as the set of activities that create the basic interaction with potential clients, through different methods of informing, communicating, persuading and attracting the prospect customers. (more…)

June 3, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through www.smartKPIs.com, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

Supply chain management is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management refers to managing the interconnected process of movement and storage of materials (raw, work-in-progress and final goods) from the point of origin until consumption point. KPIs refer to the efficiency of processed and their qualitative management. (more…)