Certified Data Analysis Professional: breaking down barriers in data culture

According to the 2022 Big Data and AI Survey, 97% of participating organizations invest in data initiatives, yet only 26.5% report that they have created a data-driven organization. The great barrier lies within the difficulty of creating a data culture.

One of the main aspects of building a data culture is to foster data literacy among managers and executives. Such literacy includes the ability to read, work with, analyze and argue with data, understand analytical methods and techniques applied, and describe the use case of application and resulting business value.

Developing such capabilities is what the Certified Data Analysis Professional course of The KPI Institute is all about.

Course overview

The Certified Data Analysis Professional is the first level of the Data Analysis Program. It is a hands-on training course aimed at equipping professionals with the necessary concepts and tools to perform basic statistical and analytical reporting activities and generate value out of existing data.

The course provides participants with the knowledge required for understanding distinct methods used in analyzing data and statistical interpretation of quantitative and qualitative data and becoming proficient in using key Microsoft Excel features. Participants can expect to reach the following learning objectives:

Developing a hands-on, practical overview of data analysis and connected topics;
Integrating statistical concepts and analysis tools that are widely used in corporate analytics environments;
Analyzing examples of practical applications for statistical methods used in solving real-life business issues;
Acquiring mastery of Microsoft Excel Data Analysis features by learning to use statistical techniques through practical examples.

Benefits and importance

By becoming a Certified Data Analysis Professional, you will harness the following benefits:

- Obtaining the most relevant data, by setting up a customized data analysis process
- Understanding the data analysis process, its methodology, and logical framework
- Obtaining the necessary knowledge to analyze complex data and to interpret results
- Improving the organization’s decision-making process, by gaining knowledge on data analysis and interpretation;
- Receiving the management team’s buy-in, by sharing with them the utility of implementing a customized data analysis methodology in daily business activities;

Obtaining 40 CPD credits to include in your CPD records for your professional body, institute, regulator or employer

Course structure and methodology

The course encompasses a three-stage educational process with an expected duration of 40 hours:

Pre-course stage: This stage ensures a seamless transition into the training program. Participants will assess their current skills, engage with their fellow participants through an interactive online forum, and lay the groundwork for a collaborative learning journey.
Core-course stage: Participants can choose between attending live online sessions or engaging in face-to-face interactions. They will engage in experiential learning and a high level of interactivity, complete their Individual Learning Maps, and undertake the certification exam.
After-course stage: Here, participants will engage in thought-provoking forum discussions and explore additional readings. They will be able to develop an actionable plan tailored to their organization’s needs.

Course syllabus

The core course comprises 14 modules that gradually build on theory towards application and start from basics to advanced.

Business understanding
Data collection
Data preparation
Data Exploration
Descriptive statistics
Sampling
Estimation of population
Hypothesis testing
Z-test and t-test
Analysis of variance
Chi-square tests
Simple linear regression
Multiple linear regression
Time series

Flexible learning options

The Certified Data Analysis Professional course is offered frequently in English and Arabic to accommodate everyone’s schedule and language preferences.

Certification and recognition

Upon completion, participants will receive the following certificates (soft copy):

Certificate of Attendance: for course sessions participation
Certificate of Completion: after fulfilling pre-course activities and passing the Certification Exam
Certified Professional Diploma: upon successfully completing all three stages of the learning experience, as well as the full payment received by the contractor
CPD Certificate of Attendance: provided once you achieve Professional Status

It’s time to cut through the data culture gap and transform your organization into a data-driven one. Enroll today and become a Certified Data Analysis Professional!