Strategy management is not a one-time effort—it’s a continuous process of planning, alignment, execution, and adaptation. To stay ahead, organizations must constantly reassess their strategic direction, fine-tune their processes, and embrace innovation. As priorities shift and industries transform, the ability to manage strategy effectively becomes a defining factor for long-term success.

In the State of Strategy Management Practice—2024 MENA Region report, effective strategy planning requires balancing formal and informal approaches. It also reveals that successful organizations leverage data, artificial intelligence (AI), and tools to address evolving challenges. As organizations in the Middle East and North Africa (MENA) region navigate digital transformation and globalization, they face growing pressure to enhance agility, align key performance indicators (KPIs) with goals, and integrate sustainability and risk into their strategic efforts.

To better understand how organizations adapt and evolve their strategy management practices and to take an in-depth look at the MENA region, highlighting previous advancements, challenges, and areas for improvement across multiple industries, The KPI Institute is conducting its State of Strategy Management Practice survey for the fourth year. This research initiative explores trends and tracks progress in key areas such as strategic planning, execution, performance measurement, and organizational agility.

Built on your trust and valuable insights, the State of Strategy Management Practice report has evolved into a trusted and influential publication, widely referenced by strategy professionals and experts across various sectors. This year, The KPI Institute invites you to contribute to the 2025 edition of the report. The KPI Institute is reaching out to the professionals who drive strategy efforts daily in the MENA region. 

As a token of appreciation, all participants who complete the survey will receive the following exclusive products from our comprehensive library:

• Top 25 Sustainability KPIs 2024 Edition (digital copy)
• State of Strategy Management Practice 2024 MENA Region Report (digital copy)
• Navigating the Landscape of Strategy Planning and Execution in the Era of Transformation – Webinar Q&A Brochure (digital copy)

Join The KPI Institute and contribute to the creation of another valuable resource for the global strategy management community. Take the survey now—click HERE! The survey is open until April 30, 2025.

For any inquiries about the survey or the report, please contact Agyar Hardjasudjana, a Business Research Analyst at The KPI Institute, via email: agyar.hardjasudjana@kpiinstitute.com

With two decades of experience in advancing strategy and performance management, The KPI Institute remains dedicated to providing comprehensive performance solutions through meticulous research, educational programs, and advisory services. A strong testament to this commitment was the launch of the State of Strategy Management Practice Report in 2022, marking an important milestone in The KPI Institute’s journey as a research institute.

The State of Strategy Management Practice Report is an annual publication that compiles a thorough analysis of current trends, challenges, and innovations in strategy management. It consists of three main sections: Strategy Planning, Strategy Measurement, and Strategy Execution. Each section includes segments such as general practices, strategy review, key performance indicators (KPI) deployment practices, strategy execution challenges, and project management practices. It also delivers guidance on best practices to refine strategy management and support organizations in adeptly handling emerging trends and disruptions.

The State of Strategy Management Practice Report aids organizations in adapting to a dynamic business environment. This report enables them to gain a comprehensive view of the field, recognize emerging trends and shifts, and refine their strategies for ongoing enhancement. To provide you with an overview, let’s explore a bit the findings from the previous edition of the State of Strategy Management Practice Report and the new features of the upcoming edition.

Insights from the previous report

Last year, The KPI Institute released three versions of the State of Strategy Management Practice Report: Global Report and Middle East Report in Arabic and English. In the State of Strategy Management Practice – 2023 Middle East Report, results revealed that most surveyed professionals view strategy formulation as systematic and organized, with 47% employing specialized methodologies. Conversely, 38% reported using no particular methodology, suggesting a more flexible approach. Additionally, 15% indicated that their process is informal, which is noteworthy. While such an approach can offer flexibility, it is essential to acknowledge the potential risks and challenges of lacking a defined framework.

Moreover, in the Strategy Measurement section, 22% of respondents indicated that their organizations do not have a formal performance management system (PMS). The lack of a PMS presents various challenges. It hinders strategy execution and restricts the organization’s capacity to adapt to changes and seize opportunities. This issue is further reflected in the Strategy Execution section, where 57% of professionals admitted being aware of instances where their organization’s strategy had failed.

What’s new in the 2024 edition?

Considering the concerns identified in the previous State of Strategy Management Practice Report, it is essential to recognize that strategy management practices must evolve to meet organizational needs and adapt to the external environment. To assess whether improvements have been made and if organizations in the Middle East have advanced their strategy management practices, The KPI Institute conducted another study this year. With an expanded focus on the Middle East and North Africa (MENA), the findings will be presented in the State of Strategy Management Practices – 2024 MENA Region Report. 

The report includes data from more than 90 organizations and insights from leaders of leading companies. In addition to the three main sections and areas of interest, this edition has been further refined with a new feature called “Voices from the Field.” Aside from The KPI Institute group of experts, a consultant from a management consulting company was invited to share insights in the recommendation section of the State of Strategy Management Practice – 2024 MENA Region Report.

To know more about the report and its new key features, sign up now for our newsletter and follow us on LinkedIn where we post updates and unveil everything about the report up until the official launch on the 15th of October.