June 3, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through www.smartKPIs.com, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

Marketing represents the activity of informing, communicating and persuading potential customers that certain products and services may satisfy their needs and wants. Marketing KPIs refer to marketing campaign results, as well as the support of this area within the customer relationship management process and outcomes. In smartKPIs.com, Marketing is a sub-category of the Marketing & Communications functional area, which we define as the set of activities that create the basic interaction with potential clients, through different methods of informing, communicating, persuading and attracting the prospect customers. (more…)