17-19 April, Dubai- Certified Benchmarking Professional

The benchmarking methodological uniqueness is represented by the identification of those processes that lead to superior performance, followed by the analysis of the best practices behind that success. Benchmarking offers the opportunity to compare an organization’s performance against industry competitors, noting strengths, weaknesses, and different ways of executing projects.

As successful businesses constantly focus on improving the quality of their processes, products and services, benchmarking comes as one of the best approaches in achieving innovative ideas and superior procedures within the organization, through finding and implementing best practices.

In order to ensure a successful benchmarking study, professionals should not only become familiar with how to drive a good selection of the variables to be measured, but also how to determine the comparison compatibility of the measured processes and allocate the resources accordingly.


5 Benefits 

  • Improve your organizational processes by applying benchmarking best practices;
  • Link benchmarked data to your organizational strategy and performance objectives;
  • Set up and apply a benchmarking plan in your own organization, in order to increase competitiveness;
  • Acquire strong competitive insights from benchmarking specialists’ experience and best practices examples to suit your organization’s reality;
  • Gain professional recognition of your personal benchmarking knowledge and capabilities by obtaining the certification granted by The KPI Institute.

Learning objectives 

  • Associate benchmarking objectives with the organizational strategy;
  • Design a benchmarking plan for your organization;
  • Understand the fundamentals of data collection and analysis;
  • Assess performance gaps according to benchmarked data;
  • Select the relevant benchmarks and establish a monitoring process.


The certification process is finalized when you complete all stages of the learning experience. You will receive a:

  • Certificate of Completion (soft copy): after completing pre-course activities and passing the Certification Exam;
  • Certificate of Attendance (hard copy): after participating at the three days of on-site training course;
  • Certified Benchmarking Professional diploma (hard copy): after you have successfully completed all of the three stages of the learning experience.

We strongly advise you to ensure that you will receive your Certified Benchmarking Professional title, as this certifies the skills and knowledge related to performance measurement field.


Date 17-19 April 2016
Location Dubai, Dusit Thani
Course duration 9:00-17:00 on Day 1,2,3
Inclusions Course materials, Performance Management Toolkit, two manuals and two publications, Associate Membership on smartkpis.com available for 6 months, one research report from the Top 25 KPIs series and access to all webinars from the 2014 and 2015 Performance Management webinar Series.
Class size Limited to a maximum of 16 participants
Registration Deadline 14 April
Course attendance fee $2,500- $3,000 (GST included, details in the course brochure)
Complete agenda Download PDF brochure

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The KPI Institute March 17th, 2016 Events