Certified Strategy and Business Planning Professional Training Course in Istanbul

The Certified Strategy and Business Planning Professional Training Course in Istanbul­ is part of a series of certification courses dedicated to rigorous usage of strategic planning tools in practice.

Facilitated by Paul Albu, this course was held in Istanbul, Turkey between 13th and 17th of April 2015.


The agenda for the Certified Strategy and Business Planning Professional Training Course covered in the first day the following subjects:

  • Strategy and strategic thinking;
  • Strategy and available resources;
  • Envisioning.

The sessions of the second day covered the following discussion topics:

  • Company presentations;
  • Environmental scanning: the external macro-environment;
  • Environmental scanning: the external micro-environment;
  • Environmental scanning: the internal environment;
  • The SWOT analysis.

On the third day of the course the next themes were approached:

  • Sector presentations;
  • Setting objectives;
  • Translating SMART objectives into KPIs;
  • The portfolio of initiatives;
  • Risk factors and risk management.

On the fourth day of the training course, the discussions were over the following subjects:

  • Product and strategic management;
  • Talent and strategic management;
  • Financial resources and strategic management;
  • Marketing and strategic management.

The fifth day concluded with the topics:

  • Strategy visualization;
  • Strategy communication and launch;
  • Strategy implementation, monitoring and control.

In order to enable both the theoretical understanding and practical experience of using a variety performance management tools and techniques for deploying KPIs correctly across different industries and functional areas, some of the methods used throughout the course were:

  • Group discussions, exercises, simulations and case studies;
  • Explanation of the theory regarding performance measurement;
  • Presentation of the performance management templates as tools to support the integration of performance management practices in organizations;
  • Customized feedback regarding the present use and the future strategic plans for implementing performance management systems;
  • Active involvement of all the participants in a collaborative learning environment where opinions and experiences are shared.

The course was attended by professionals from Bahrain and United Arab Emirates, having different backgrounds and areas of expertise in their working fields like educational programs, consultancy, etc.

Before beginning the course, sharing challenges of previous experience in dealing with business decision process were encouraged and they are as follows:

  • Clarifying the identity of the organization (vision, mission, corporate values)
  • Identifying value drivers and objectives
  • Strategic/business planning is regarded as a formality and not as an added value activity
  • Internal and external communication of the strategy

Participants were invited to express some learning needs and they communicated the following expectations from the course:

  • Developing clear strategic thinking
  • Developing and executing smarter and quicker strategic decisions
  • Communicating strategy across the organization
  • Understanding how to design the organizational and departmental strategy

In addition to the training sessions, the learning experience is comprised of a pre-course stage, a core course stage and an after-course stage. Upon participating at the face to face training course and completing all the activities on our eLearning platform you will receive the following:

  • Certificate of Completion: after completing pre-course activities and passing the Certification Exam;
  • Certificate of Attendance: after participating at the 5 days of on-site training course;
  • Certified Strategy and Business Planning Professional diploma: after you have successfully completed all of the 3 stages of the learning experience.

We strongly advise you to ensure that you will receive your Certified Strategy and Business Planning Professional title, as this certification recognizes the professionals’ ability to develop strategies to ensure a successful performance management.

To find out more details, please visit the Strategy and Business Planning certification page.

If the opportunity of customized Certified Strategy and Business Planning Professional training course is of interest to you, email us at [email protected] and you will receive a tailored offer.


For more information contact one of our representatives

Alexandru Muntean
[email protected]



The KPI Institute April 22nd, 2015 Events