Free Webinar “Increasing performance through Internal Marketing”
In today’s international market, successful performance reports have proven that Internal Marketing is essential for the deployment of external marketing programs and has become an extension to the implementation of any functional strategy.
Internal Marketing plays a highly relevant role when it comes to impacting an organization’s performance level. By influencing key success components, such as employee satisfaction, retention, engagement, internal communications and many more, Internal Marketing has a direct impact on the bottom line. Furthermore, when employees are aligned with the business goals and become relevant and efficient brand ambassadors, customer and product success rates also improve, driving revenues up.
Main topics covered
- Internal Marketing – general understanding;
- Internal Marketing – a strategy for success;
- Internal Marketing – life cycle;
- Best practices in Internal Marketing;
- Benefits and implications of Internal Marketing.
Key Learning Points
- Understand how to develop successful Internal Marketing strategies;
- Apply best practices within your organization;
- Make use of quantitative and qualitative KPIs to measure the efficiency of Internal Marketing;
- Learn how to generate added value for organizations through the use of Internal Marketing techniques.
About the speaker
Alexandra Ioana Pescaru is a well-respected professional with over 10 years of experience in developing corporate marketing and communication strategies for private companies across diverse industries and various countries, as well as an active volunteer and former expert within the Romanian Government in matters of gender equality.
As an Inbound Marketing Manager for The KPI Institute, Alexandra is the coordinator of all the creative teams and corporate communications departments, conceptualizing and orchestrating all the marketing campaigns that effectively reinforce and build our brand’s image.
It’s easy to join in – access the registration page and don’t forget to tune in on June 28, at 10:00 AM GMT. Can’t make it on time? Let us know and we are going to provide you with the full webinar recording, free of charge!
Webinar Recording
The webinar recording will be available on our eLearning platform.
