Top-Cover-KPI-Report-Web-AnalyticsMay 27, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

Web Analytics represents the study and analysis of website traffic and activity. Besides this obvious role, it also can be used as a tool for business and market research. Moreover, it is used to assess how effective a website is. KPIs in this field provide information about the number of visitors to a website, the number of page views, time spent on website and other information that is helpful in market research.

The “Top 25 Web Analytics KPIs of 2011-2012” report provides insights in the state of Web Analytics KPIs performance measurement today by listing and analyzing the most visited KPIs in this category on in 2011-2012. In addition to KPI names, the report contains a detailed description of each KPI, as documented in smartKPIs Premium.

Web Analytics KPIs are grouped into clusters such as Website Visitors, Website Activity, Website Conversions, Website Quality and Website Conversion Costs. From these subcategories, Website Visitors, Website Activity and Website Conversions were the most popular in 2011-2012. One of the most important benefits that this report brings is the international perspective on the most popular KPIs for Web Analytics Management. Web Analytics KPIs provide quantifiable measurements of factors determined to be important for the successful implementation of Web Analytics strategies. The skill in applying KPIs is in the selection of the optimum number and appropriateness of KPIs. The top 5 Web Analytics KPIs in this report are:

  1. # Visitor loyalty and recency
  2. % Referral traffic
  3. # Page views
  4. % New versus returning visitors
  5. # Page depth

By discussing the use of KPIs today, presenting the best practice in documenting them and listing the most popular KPIs of 2011-2012, the “Top 25 Web Analytics KPIs of 2011-2012 report is a valuable resource in promoting the informed use of KPIs or refreshing the existing performance measurement and management practice in any organization.

According to Aurel Brudan, The KPI Institute’s CEO “The Top 25 Web Analytics KPIs of 2011-2012 report is a synthesis of what is all about: it provides an overview of how Web Analytics KPIs are used in practice today, by combining input from the online community with analysis and insights from our research team.”

ABOUT SMARTKPIS.COM is the leading online platform for performance management knowledge integration, hosting the largest database of thoroughly documented KPI examples available on the web today. It offers high quality resources and collaboration functionality for the community of members, assisting them in making smart decisions regarding their performance management initiatives. Registration is free and enables research, learning and interaction as part of a growing community of members from over 190 countries and territories.


The KPI Institute is a research, publishing and educational provider specialized in developing better practice in the use of KPIs. It developed the KPI Management Framework and runs five main research programs, dedicated to performance management, the Balanced Scorecard, KPIs, analytics and organizational strategy. Over the last 8 years, The Institute assisted over 5,000 organizations in finding solutions to their KPI needs.

Media contact

Cipriana Turcanu, The KPI Institute, Tel: +61 3 9670 2979, Email: [email protected]

The KPI Institute May 27th, 2013 Research Tags: , , , ,