The 2025 Global Trends Brief, by The KPI Institute, emerges as a vital resource, offering comprehensive insights into the forces set to shape the strategic direction of organizations worldwide. Drawing from an extensive analysis of over 100 industry publications, expert commentaries, and in-depth studies, the report highlights the primary drivers of change across six critical dimensions: Geopolitical, Economic, Socio-Cultural, Environmental, Technological, and Legal.

In this article, we take a closer look at the first two driving factors, which are Geopolitical and Economic. Let’s unpack the early signals of change that are already influencing how businesses approach strategy, risk, and performance. 

Geopolitical: rising tensions, shifting alliances

Geopolitical instability is increasingly disrupting the flow of goods, capital, and operations. Ongoing global conflicts are straining supply chains, leading to delays, elevated costs, and strategic uncertainty for multinational organizations.

At a broader level, traditional alliances are shifting. The U.S. is aligning more closely with Russia, while its relationship with Europe continues to diverge, signaling a notable departure from past geopolitical norms. This realignment hints at a fragmented global order, where businesses must closely monitor political developments to safeguard continuity.

Further adding to the complexity is the growing risk of nuclear escalation, driven by the wider spread of nuclear technology and intensifying rivalries among nuclear-armed states. With state-based armed conflicts expected to rise in both frequency and intensity, organizations face a heightened need for agile, responsive strategies.

Meanwhile, new U.S. tariffs on major trade partners, including Canada, Mexico, and China, are reshaping global trade dynamics. These policy shifts are prompting companies to reassess sourcing models and diversify supply networks to remain resilient.

Economic: resilience with underlying shifts

Despite geopolitical turbulence, the global economy shows signs of steadiness. Headline inflation is projected to ease throughout most of 2025, although the possibility of further tariff increases later in the year could create upward pressure in the second half.

Growth remains moderate but consistent, with a clear demonstration of economic resilience. Underneath this surface, however, a long-term transfer of global wealth and power is taking place—from the West to the East—reshaping global investment patterns and economic influence.

Small businesses are playing an increasingly central role, driving innovation and contributing significantly to job creation and local growth. Meanwhile, the global unemployment rate holds steady, offering a layer of stability in an otherwise evolving economic landscape.

These two forces offer only a glimpse of what’s shaping business in 2025. To explore key figures, referenced studies, and detailed analysis on how each component impacts strategy and performance management practices, download the full 2025 Global Trends Brief by The KPI Institute. Stay tuned for our upcoming articles as we unpack the remaining four drivers in detail.

The first half of 2025 has been marked by a series of strategic publications from The KPI Institute, underscoring its continued commitment to advancing the field of strategy and performance management. These publications address emerging challenges and opportunities across industries, providing in-depth analysis, practical frameworks, and actionable insights for professionals and organizations worldwide. This mid-year recap highlights the most impactful releases to date, each reflecting the Institute’s mission to support sustainable performance and informed decision-making.

One of the key highlights is the 2025 Global Trends Brief. It is a secondary research report that analyzes the critical forces reshaping the global business environment. Drawing on insights from over 100 leading research and consultancy sources, the Brief presents a clear, data-driven overview of the trends influencing strategy and performance today. Covering themes such as geopolitical developments, artificial intelligence, and evolving regulatory landscapes, the report provides valuable guidance on how these shifts impact decision-making, operational resilience, and long-term strategic planning.

Another significant contribution is the Top 25 KPIs Series, which showcases key performance indicators (KPIs)  across various industries and functional areas. Released in the first half of the year are the Top 25 Oil and Gas KPIs – 2025 Edition, Top 25 Strategy and Performance Management KPIs – 2025 Edition, and Top 25 Local Government KPIs – 2025 Edition. Each report includes not only curated KPI lists but also practical guidance on implementation, along with the latest developments in performance measurement.

For professionals seeking a focused exploration of individual KPIs, the KPI of the Month (KPIoM) series provides in-depth profiles of key metrics. Each feature includes definitions, calculation formulas, and real-world applications. Recent editions have highlighted indicators such as % Return on Assets, % Employee Burnout Rate, $ Internal Carbon Fee, % Production Schedule Attainment, and % First Call Resolution Rate.

Further expanding its KPI-related resources, The KPI Institute released new entries in the KPIs for Industries infographic series during the first half of 2025. These include KPI sets for health and healthcare providers, medical laboratories, and pharmacies. Each infographic leverages Value Flow Analysis—a methodology that maps how value is generated across industry-specific processes—and offers detailed definitions, component metrics, and calculation methods. These resources are designed to support targeted performance improvement initiatives at both strategic and operational levels.

In addition, The KPI Institute launched the first quarterly edition of its flagship publication for the year: Performance Magazine Issue No. 32 – Employee Performance Edition. This edition explores how organizational culture functions not merely as a background element but as a fundamental enabler of performance. Featuring expert commentary, models, and practical tools, the issue encourages professionals to treat culture as a strategic resource—something to be intentionally shaped and applied to reinforce engagement, alignment, and long-term success.

To explore these publications and more, visit the TKI Marketplace and gain access to the latest resources in strategy and performance management.

Change is the only constant in the business landscape, and as it continues to undergo rapid transformation in 2025, a deep understanding of emerging global trends has become essential for professionals in performance and strategy management. From consultants and trainers to educators and those in customer-facing roles, adapting to change is no longer optional—it’s a strategic imperative.

The 2025 Global Trends Brief, by The KPI Institute, emerges as a vital resource, which offer comprehensive insights into the forces set to shape the strategic direction of organizations worldwide. Drawing from an extensive analysis of over 100 industry publications, expert commentaries, and in-depth studies, the report highlights the primary drivers of change across six critical dimensions: Geopolitical, Economic, Socio-Cultural, Environmental, Technological, and Legal.

For instance, current geopolitical developments—such as alliance realignments, nuclear threats, and persistent disruptions in global supply chains—call for strategies that emphasize supply chain diversification and local sourcing.

In the economic dimension, inflation fluctuations, economic stability, and structural shifts are prompting organizations to reevaluate their approaches in order to remain resilient and responsive.

The technological landscape continues to evolve rapidly, driven by artificial intelligence (AI) and automation. To remain competitive, organizations must prioritize AI skill development, talent retention, and the integration of AI risk mitigation systems. These actions support regulatory compliance, enhance customer trust, and drive stronger performance.

On the socio-cultural front, talent shortages and changing employee expectations are encouraging companies to invest in initiatives that improve the employee experience, engagement, well-being, and career growth.

The environmental dimension is increasingly influential, with rising environmental, social and governance (ESG) investments and the accelerated growth of green energy and mobility transforming how organizations approach strategy and performance management.

Meanwhile, the legal environment is marked by greater scrutiny and stricter enforcement. The rise of AI risks and ongoing regulatory developments—particularly concerning data privacy, monitoring, and governance—require organizations to implement systems that ensure compliance and strengthen resilience.

The 2025 Global Trends Brief not only outlines the challenges across each dimension but also provides actionable recommendations to strengthen operational agility, improve resilience, and drive sustainable growth.

For over two decades, The KPI Institute has led the global field in strategy and performance management. Renowned for its structured methodologies and robust research, The KPI Institute continues to provide the tools and insights needed to navigate today’s complexities and prepare for the uncertainties ahead.

To explore the full list of key drivers, their implications, and expert-backed recommendations for strategic and performance-oriented adaptation, download the 2025 Global Trends Brief on TKI Marketplace.