Strategy management is not a one-time effort—it’s a continuous process of planning, alignment, execution, and adaptation. To stay ahead, organizations must constantly reassess their strategic direction, fine-tune their processes, and embrace innovation. As priorities shift and industries transform, the ability to manage strategy effectively becomes a defining factor for long-term success.

In the State of Strategy Management Practice—2024 MENA Region report, effective strategy planning requires balancing formal and informal approaches. It also reveals that successful organizations leverage data, artificial intelligence (AI), and tools to address evolving challenges. As organizations in the Middle East and North Africa (MENA) region navigate digital transformation and globalization, they face growing pressure to enhance agility, align key performance indicators (KPIs) with goals, and integrate sustainability and risk into their strategic efforts.

To better understand how organizations adapt and evolve their strategy management practices and to take an in-depth look at the MENA region, highlighting previous advancements, challenges, and areas for improvement across multiple industries, The KPI Institute is conducting its State of Strategy Management Practice survey for the fourth year. This research initiative explores trends and tracks progress in key areas such as strategic planning, execution, performance measurement, and organizational agility.

Built on your trust and valuable insights, the State of Strategy Management Practice report has evolved into a trusted and influential publication, widely referenced by strategy professionals and experts across various sectors. This year, The KPI Institute invites you to contribute to the 2025 edition of the report. The KPI Institute is reaching out to the professionals who drive strategy efforts daily in the MENA region. 

As a token of appreciation, all participants who complete the survey will receive the following exclusive products from our comprehensive library:

• Top 25 Sustainability KPIs 2024 Edition (digital copy)
• State of Strategy Management Practice 2024 MENA Region Report (digital copy)
• Navigating the Landscape of Strategy Planning and Execution in the Era of Transformation – Webinar Q&A Brochure (digital copy)

Join The KPI Institute and contribute to the creation of another valuable resource for the global strategy management community. Take the survey now—click HERE! The survey is open until April 30, 2025.

For any inquiries about the survey or the report, please contact Agyar Hardjasudjana, a Business Research Analyst at The KPI Institute, via email: agyar.hardjasudjana@kpiinstitute.com