Top-KPI-Report-Cover-2011-2012-HotelJuly 2, 2013, Melbourne, Australia – The KPI Institute, the global authority on Key Performance Indicators (KPIs) research and education announces the launch of a new report in its 2011-2012 edition of its popular Top 25 series of reports. The series is based on research conducted through, which contains over 20,000 Key Performance Indicator examples, making it the world’s largest source of thoroughly documented KPIs.

Hotel activities include the provision of short-stay accommodation for visitors and other travelers, but also the provision of longer-term accommodation for students, workers and similar categories. Some units may provide only accommodation, while others provide a combination of accommodation, meals and/or recreational facilities. KPIs focus on the efficiency in operating the accommodation unit (reservation management, cleaning, staffing etc.) and on customer-related performance (occupancy, satisfaction, complaints etc.).

The “Top 25 Hotel KPIs of 2011-2012report compiles the most popular 25 KPIs used by the Hotel industry. The methodology used to conduct the research consisted of ranking the KPI examples published in the Hotel industry of, based on their number of views in 2011. Out of the more than 1445 Hotel KPIs available on, the 25 most viewed by the members and visitors of were selected and analysed in detail in this report.

Hotel KPIs are reflective of Hotel functions, and are grouped into subcategories, such as Hotel Revenues, Hotel Occupancy, Services Portfolio, Employee Productivity, Operating Expenditures, and Hotel Waste Management. From these subcategories, Hotel Revenues, Hotel Occupancy and Services Portfolio were the most popular of Hotel, in 2011.

The top 5 Hotel KPIs of 2011-2012 in this report are:

  1. $ Total revenue per available room (TRevPAR)
  2. # Length of stay in hotel
  3. % Capture rate of hotel guests
  4. $ Revenue per available square meter (RevPAM)
  5. $ Revenue per available customer (RevPAC)

One of the most important benefits that this report brings is the international perspective it offers on the most popular KPIs for Hotel Management. Hotel KPIs provide quantifiable measurements of factors determined to be important for the successful implementation of Hotel strategies. The skill in applying KPIs is in the selection of the optimum number and appropriateness of KPIs.

By discussing the use of KPIs today, presenting the best practice in documenting them and listing the most popular KPIs of 2011, the “Top 25 Hotel KPIs of 2011-2012” report is a valuable resource in promoting the informed use of KPIs or refreshing the existing performance measurement and management practice in any organization.

According to Aurel Brudan, The KPI Institute’s CEO “The Top 25 Hotel KPIs of 2011-2012” report is a synthesis of what is all about: it provides an overview of how Hotel KPIs are used in practice today, by combining input from the online community with analysis and insights from our research team.”

ABOUT SMARTKPIS.COM is the leading online platform for performance management knowledge integration, hosting the largest database of thoroughly documented KPI examples available on the web today. It offers high quality resources and collaboration functionality for the community of members, assisting them in making smart decisions regarding their performance management initiatives. Registration is free and enables research, learning and interaction as part of a growing community of members from over 190 countries and territories.


The KPI Institute is a research, publishing and educational provider specialized in developing better practice in the use of KPIs. It developed the KPI Management Framework and runs five main research programs, dedicated to performance management, the Balanced Scorecard, KPIs, analytics and organizational strategy. Over the last 8 years, The Institute assisted over 5,000 organizations in finding solutions to their KPI needs.

Media contact

Cipriana Turcanu, The KPI Institute, Tel: +61 3 9670 2979, Email: [email protected]

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