Strategy management is not a one-time effort—it’s a continuous process of planning, alignment, execution, and adaptation. To stay ahead, organizations must constantly reassess their strategic direction, fine-tune their processes, and embrace innovation. As priorities shift and industries transform, the ability to manage strategy effectively becomes a defining factor for long-term success.

In the State of Strategy Management Practice—2024 MENA Region report, effective strategy planning requires balancing formal and informal approaches. It also reveals that successful organizations leverage data, artificial intelligence (AI), and tools to address evolving challenges. As organizations in the Middle East and North Africa (MENA) region navigate digital transformation and globalization, they face growing pressure to enhance agility, align key performance indicators (KPIs) with goals, and integrate sustainability and risk into their strategic efforts.

To better understand how organizations adapt and evolve their strategy management practices and to take an in-depth look at the MENA region, highlighting previous advancements, challenges, and areas for improvement across multiple industries, The KPI Institute is conducting its State of Strategy Management Practice survey for the fourth year. This research initiative explores trends and tracks progress in key areas such as strategic planning, execution, performance measurement, and organizational agility.

Built on your trust and valuable insights, the State of Strategy Management Practice report has evolved into a trusted and influential publication, widely referenced by strategy professionals and experts across various sectors. This year, The KPI Institute invites you to contribute to the 2025 edition of the report. The KPI Institute is reaching out to the professionals who drive strategy efforts daily in the MENA region. 

As a token of appreciation, all participants who complete the survey will receive the following exclusive products from our comprehensive library:

• Top 25 Sustainability KPIs 2024 Edition (digital copy)
• State of Strategy Management Practice 2024 MENA Region Report (digital copy)
• Navigating the Landscape of Strategy Planning and Execution in the Era of Transformation – Webinar Q&A Brochure (digital copy)

Join The KPI Institute and contribute to the creation of another valuable resource for the global strategy management community. Take the survey now—click HERE! The survey is open until April 30, 2025.

For any inquiries about the survey or the report, please contact Agyar Hardjasudjana, a Business Research Analyst at The KPI Institute, via email: agyar.hardjasudjana@kpiinstitute.com

According to The KPI Institute’s State of Strategy Management Practice Global Report – 2023, 34% of professionals believe that ineffective change management is a major factor in strategic failure. As the world undergoes dramatic transformations and disruptions, underestimating impactful strategic leadership is no longer an option.

The latest issue of Performance Magazine – Print Edition reveals what lies beneath strategic success in disruptive times, from managing stakeholder engagement to adopting breakthrough technologies to cultivating strategic foresight. To navigate new paradigms of work, organizations delve deep, exploring various perspectives, scrutinizing data, and analyzing risks while taking into account the influence of culture and communication.

As emphasized by one of the experts interviewed in this edition, Jeroen Kraaijenbrink of Strategy Inc., executing a strategy requires organizations to consistently manage relevance, progress, and morale “so that the strategy remains up to date, implementation stays on track, and people remain on board.” Interventions aligned with this approach, particularly those that support an adaptive organizational culture and address change resistance, can be found in the cover story.

For those who want to dive deep into the intricate processes of organizational strategy, this special edition offers nuanced perspectives on planning, development, and execution, all woven with best practices, case analyses, and data-driven discussions. Specifically, readers will find the knowledge and tools necessary to incorporate diverse viewpoints into strategy implementation, empower employees for effective change management, and ensure data accuracy for informed decision-making. Moreover, readers can access a curated collection of multimedia resources tailored for professionals specializing in strategy.

Featuring contributions from expert voices representing diverse backgrounds, including the Netherlands, England, Hungary, Egypt, and Saudi Arabia, Performance Magazine’s Strategy Management Edition provides unparalleled insights into modern strategic management challenges. These experts not only offer their unique thoughts but also present actionable recommendations and solutions grounded in their specialized knowledge, extensive experiences, and notable achievements in the field.

Unlock the strategies for success in uncertain times with Performance Magazine Issue No. 29, 2024 – Strategy Management Edition. Grab a digital copy from TKI Marketplace or order the printed edition on Amazon.

The KPI Institute (TKI) has released the “STATE OF STRATEGY MANAGEMENT PRACTICE – 2023 GLOBAL REPORT”, which offers an analysis of the factors influencing strategy planning and provides recommendations on how companies can effectively address gaps in the process. 

TKI, a leading global research institute specializing in business performance, conducted the study with 346 respondents representing 69 countries from April to June 2023. This extensive report encompasses key subjects in strategy and performance management, organized into three sections: planning, measurement, and execution. The report also presents suggestions for optimizing strategic approaches and achieving organizational excellence.

One notable finding from the study indicates that gathering insights on value drivers for customers serves as the foremost enabler of strategic planning in organizations. According to the report, “[The result] underscores how respondents perceive the impact of understanding and meeting client needs on driving successful strategies and highlights the importance of customer centricity.”  

The strategy measurement section revealed that key performance indicators are employed equally in corporate performance evaluations and employee performance reviews. The results also show that the Balanced Scorecard and Objectives and Key Results are respondents’ most frequently utilized performance management frameworks.

In the execution section, it is emphasized that enhancing the frequency of performance reporting enables professionals to take proactive measures in response to emerging trends and issues. The majority of the respondents preferred monthly evaluations, followed by quarterly and annual reviews. 

For more insights, visit the TKI Marketplace and download the “STATE OF STRATEGY MANAGEMENT PRACTICE GLOBAL REPORT – 2023.”