The KPI Institute recorded 44,900 participants across its educational programs as of the latest mid-year attendance record. Behind that figure is a community of professionals who have taken part in courses covering strategy, performance management and related areas through different learning formats.

The programs have reached professionals across multiple regions worldwide, with the Middle East accounting for the largest share of participants, followed by APAC, Africa, Europe, South America, and North America.

What are participants learning?

The KPI Institute serves professionals with different learning preferences, with face-to-face courses attracting the highest participation, followed by live online and pre-recorded formats. This mix reflects a combination of classroom-based and digitally accessible learning.

Certification represents an important part of the institute’s professional development offering, covering areas related to performance management, KPI management, strategy and business planning, data, and organizational performance.

Its international reach is reflected in activity across 60 countries, with more than 3,000 courses delivered as of the latest available data. This geographic spread highlights the accessibility of the company’s learning and certification offerings to professionals across different markets and organizational contexts.

Participation has also shown steady growth over the reporting period, increasing month by month from January through July. The latest available figure reached 44,900 participants, reflecting continued expansion of the institute’s global learning community.

The course portfolio covers a broad range of disciplines in strategy, business planning, performance management, and KPI development. Participants can develop skills in Strategic Planning, Strategy Execution, Business Planning, the Balanced Scorecard, Performance Management, Performance Measurement, Performance Management Systems, and Performance Maturity.

The portfolio includes specialized learning in Key Performance Indicators (KPIs), KPI Measurement and Reporting, KPI Target Setting, KPI Selection, and KPI Management, as well as Objectives and Key Results (OKRs). Together, these courses help professionals translate strategy into measurable objectives, establish appropriate performance measures, design management systems, and use performance information to support organizational improvement.

Moreover, the portfolio extends into employee performance, data, analytics, and decision-making, addressing the practical capabilities needed to manage and interpret performance information. Courses cover Employee Performance Management, Data Analysis, Data Visualization, Benchmarking, and Performance Reporting, alongside topics that strengthen the use of evidence in organizational decision-making. Participants learn how to work with performance data, identify meaningful patterns and comparisons, communicate insights effectively, and apply structured approaches to monitoring and improving results. Across the portfolio, the focus is on giving professionals practical frameworks, methods, and tools that can be applied directly to organizational performance and professional practice.

What graduates say

Participants have highlighted the practical and engaging nature of the learning experience. Meshal Almotairi, Senior Dietitian at the Saudi Food and Drug Authority, described the course as “a great learning and revision tool,” noting that the quizzes helped reinforce understanding and that the knowledge gained was valuable enough to share with colleagues.

Ibrahim Neyaz, Director of Business Process Management & Strategic Information Department at the Saudi Food and Drug Authority, similarly emphasized the practical focus, saying the course helped him understand KPIs and how to implement them within his organization. He particularly valued the real-life exercises, which enabled him to analyze how KPIs could be developed for different departments and aligned with strategic objectives.

The organizational impact of the learning is also reflected in the experience of Ferenc Gabor, Managing Director of Process Solutions S.R.L. Following training in the Balanced Scorecard and KPI areas, Gabor said his organization was “very pleased with the quality of the course and training” and was applying the knowledge gained within the company. These experiences point to the practical application of the institute’s training beyond the classroom, from strengthening individual understanding of performance concepts to supporting organizations in applying structured approaches to strategy and performance management.

For professionals looking to build similar capabilities, the full range of courses is available here:

• Live Online Training Courses 2026: https://kpiinstitute.org/Live_Online_Training_Courses_2026_Calendar_a.pdf
• Face-to-Face Training Courses 2026 (EMEA): https://kpiinstitute.org/MENA_UK_Training_Courses_2026_Calendar.pdf
• Face-to-Face Training Courses 2026 (Southeast Asia): https://kpiinstitute.org/SEA_Training_Courses_2026_Calendar.pdf

Certification in strategy and performance management is intended to change how professionals approach measurement, planning, and execution in their organizations. To understand whether it does, The KPI Institute reviewed testimonials left by participants who completed a strategy and performance management certification course, from HR managers in Bahrain to strategy directors in Malaysia, and identified the recurring patterns, the standout accounts, and the courses mentioned most often.

What people keep saying, over and over

Read enough of these, and a few things start to repeat.

The word “practical” or “applicable” shows up more than 750 times across the testimonials. People aren’t just saying the course was informative, they’re saying they could take it back to their desk and use it the next day. “Structured” and “organized” together appear in over 650 testimonials, a strong signal that the course design itself, not just the content, is something participants notice and value.

Nearly 500 testimonials use the word “recommend,” often unprompted, often specifically naming colleagues they plan to send next. And a smaller but consistent group goes further than “useful,” describing the course in terms of confidence, career, or a shift in how they think about their work. Words like “life,” “career,” “journey” and “transform” show up hundreds of times combined.

These patterns are drawn from direct participant feedback rather than promotional material, reflecting the experiences of professionals who completed between three and five days of training and chose to describe that experience in their own words.

Where they’re writing in from

The testimonials span more than 100 countries across Asia, Southeast Asia, the Middle East, Africa, Europe, North America, Central and South America, the Caribbean, and Australia. Saudi Arabia, Egypt, the United Arab Emirates and Malaysia show up most often, but the range is genuinely global: the same course shows up in feedback from a HR manager in Bahrain, a strategy consultant in Kenya, and a general manager in the Dominican Republic.

10 that stood out

While many testimonials describe the course in similar terms of structure and practicality, the following ten offer more detailed or distinctive accounts.

1. The one who compared KPIs to your phone battery

Taha Shahzad, IT Quality Team Leader at ARASCO in Saudi Arabia, took the Certified KPI Practitioner and Professional course and offered this:

“Either if it’s your cellphone’s battery percentage or your rate of production at work, KPIs are everywhere.”

2. The skeptic who got converted

Dayang Poh Wan Ying, known as Felicia, an Executive Officer at Brunei’s Ministry of Defence, didn’t expect much going in:

“I did not come to the course with a positive mind, but this course has changed my perspective on KPIs and the possible simplicity of it.”

3. The one who now can’t stop measuring things

Ihab Najeeb Abuziyad, Kingdom Biomaintenance Manager at Salehiya Medical in Saudi Arabia, took it home with him:

“The KPI course has changed the way to measure the performance of many elements in my everyday life.”

4. The one who called the facilitator a genius

Mohammad Afzal Saheer, a participant in Saudi Arabia, did not hold back:

“The facilitator is a genius. He managed to inject the KPIs into us slowly but swiftly.”

5. The one who was hooked before the course even started

Mohammed A. Alaryan, a Specialist at the Capital Markets Authority in Kuwait, was won over by the pre-course homework:

“Very much loved the experience. The nice thing about it is that it got me engaged on the topic even before the actual course starting, with the pre-course assessments and assignments.”

6. The one who turned into an unofficial recruiter

Naglaa Kassem, a Clinical Quality Reviewer at the International Medical Center in Saudi Arabia, did our marketing for us without being asked:

“Best course I’ve taken, as well as the most applicable and useful for me in my career… I have already encouraged several colleagues to sign up for the next time it is presented.”

7. The facilitator who made a “dry” topic actually fun

Siti Norliyana Haji Mat Salleh, from Malaysia’s Ministry of Home Affairs, expected the topic to be dry. It wasn’t:

“His friendly and funny personality made this dry, supposedly, topic become interesting and fun to learn.”

8. The one who realized everything is measurable

Onuorah Nkem Michael, from Nigeria, had a lightbulb moment:

“The course exposed me to realize that everything we do is measurable, and that measuring what people do in the workplace is fundamental to making businesses successful.”

9. The one who found her “excellent product” thousands of miles from home

Karina Mabrich, General Manager at Talent y Management MH in the Dominican Republic, traveled to a session delivered in Lima, Peru:

“I attended this because of its reputation in the market, and once more time they deliver an excellent product.”

10. The one who kept it straight to the point

Jane Rowe, Assistant Director at ACT NoWaste, Transport Canberra and City Services in Australia, summed up her course in one line:

“Fantastic course. Very relevant, easily understood, would recommend to others happily.”

The courses behind the quotes

The testimonials cover 69 distinct course titles in total. The ones mentioned most often are:

• Certified KPI Professional (C-KPI)
• Certified Professional and Practitioner in Performance Indicators (C-KPIPP)
• Certified Strategy and Business Planning Professional (C-SBP)
• Certified Balanced Scorecard Professional (C-BSC)
• Certified OKR Professional (C-OKR)
• Certified Performance Management Professional (C-PM)

It’s never too late to see for yourself

Reading about it is one thing.

The next course could be a few weeks away.

• Live Online Training Courses 2026: https://kpiinstitute.org/Live_Online_Training_Courses_2026_Calendar_a.pdf
• Face-to-Face Training Courses 2026 (EMEA): https://kpiinstitute.org/MENA_UK_Training_Courses_2026_Calendar.pdf
• Face-to-Face Training Courses 2026 (Southeast Asia): https://kpiinstitute.org/SEA_Training_Courses_2026_Calendar.pdf

 

Most enterprises are not short on AI ambition. They are short on the KPI governance needed to point that ambition somewhere useful. A growing body of data suggests the organizations getting AI right are not the ones moving fastest. They are the ones that paused to fix their metrics first.

The scale of the problem is hard to ignore.

AI project failure rates jumped from 17% to 42% between 2024 and 2025. A separate industry report cited in the same analysis found that 72% of businesses expect to shut down AI pilots this year because those pilots failed to meet the KPIs set for them. That detail is worth sitting with.

The pilots did not fail on technology grounds.

They failed against indicators the organization had set but could not govern well enough to track, interpret, or act on. Closing that gap is a KPI governance training problem before it is an AI problem.

When AI Meets Ungoverned KPIs, Pilots Stall

AI systems amplify whatever measurement discipline already exists in an organization. Feed a model into a KPI environment with unclear ownership, inconsistent definitions, or thresholds nobody reviews, and the model produces outputs at a pace no governance process can absorb.

The result looks like a technology failure, but the root cause sits upstream, in how the KPIs were defined and managed before AI arrived.

This is consistent with what governance researchers are seeing across adjacent domains. Deloitte’s 2025 research found that 74% of enterprises plan to adopt AI agents within two years, while only 21% report having a mature governance model in place for them.

The gap between deployment appetite and governance maturity is not a coincidence. It is the same gap that shows up whenever a fast-moving initiative outpaces the measurement structure meant to keep it accountable.

Why KPI Governance Training Comes Before Automation

Organizations that treat KPI governance as a prerequisite for AI, rather than a parallel workstream, tend to sequence their investment differently.

A 2025 survey of senior data and analytics executives found that 85% were prioritizing improvements to data governance specifically to prepare for AI, ahead of investment in the AI tools themselves. The same survey found 65% prioritizing workforce upskilling and reskilling as part of that same readiness effort.

That sequencing has a logic to it. A KPI cannot be automated, monitored, or trusted by an algorithm if the people who own it cannot define it precisely, document its calculation method, or explain what a threshold breach should trigger.

Governance is not a compliance checkbox sitting beside AI adoption. It is the specification the AI eventually relies on. Skipping it does not speed up adoption. It just moves the failure point from the pilot phase to production.

The Capability Layer Underneath KPI Governance

Building that governance layer is a skills problem before it is a systems problem. Someone in the organization needs to know how to write a proper KPI definition, structure a scorecard architecture, and run a monitoring process disciplined enough that an AI system can plug into it safely. Templates for KPI documentation, scorecard design, and performance monitoring give teams a consistent starting point for this work.

Structured KPI governance training turns those templates into applied capability. Teams that understand KPI governance at a working level, not just a conceptual one, are the teams positioned to bring AI into their measurement systems without repeating the pattern behind so many stalled pilots.

Conclusion

AI adoption failures are increasingly measurement failures wearing a technology label. Organizations that invest in KPI governance training before scaling automation are the ones with a real foundation. The ones that skip it are the ones filing the failure statistics.

Getting the sequence right starts with building governance capability before adding automation on top of it.

Strengthen your team’s KPI governance foundations through The KPI Institute’s performance management training courses.